AdQuick Donates $1M in OOH Ad Space to Children's Miracle Network
2026-11-12 · via Digital Signage Today
AdQuick, a platform that connects advertisers with out-of-home media operators, is partnering with Children's Miracle Network Hospitals (CMN) to donate more than $1,000,000 in out-of-home ad space this holiday season, according to a press release. For operators who sell or manage OOH inventory, the deal is a reminder that unsold or donated space on screens and boards is increasingly being routed through platforms like AdQuick rather than handled market by market.
The partnership pairs CMN's network of 170 nonprofit children's hospitals across the US and Canada with AdQuick's roster of out-of-home media operators. According to AdQuick, the goal is to support both CMN's national brand campaigns and local fundraising efforts tied to individual hospitals.
CMN's national brand campaign launched Nov. 1 and is currently running on donated inventory in 19 markets. The release states that 66 distinct advertisements have been donated as part of the effort, which AdQuick and CMN describe as one of the nonprofit's largest out-of-home opportunities in recent years.
What the release leaves out
The announcement does not specify which media formats are involved, meaning it is unclear how much of the donated inventory is digital versus static out-of-home. It also does not name the operators participating, list the 19 markets, or say how long the campaign will run beyond describing it as a holiday-season initiative. There is no detail on how the $1,000,000 valuation was calculated or whether that figure reflects card rate, impressions, or some other measure.
Why it matters for the industry
Donated and public-service inventory is a recurring feature of the OOH and digital signage business, often filling gaps in sales calendars while supporting nonprofit causes. Deals like this also function as a marketing tool for the platforms involved: AdQuick positions itself as a marketplace that can aggregate media commitments from a fragmented operator base and apply them at scale to a single campaign, in this case spanning dozens of hospitals and markets at once.
For digital signage and DOOH operators specifically, the arrangement illustrates one way unsold network capacity gets monetized in non-revenue terms, through goodwill and brand association with a national cause. It does not indicate a new product, platform feature, or technology from AdQuick, and the release offers no detail about measurement or reporting tied to the donated placements.
The announcement in full
Reproduced from Digital Signage Today for reference. Digital Signage Magazine did not write the text below.
AdQuick and Children's Miracle Network are partnering to expand the reach of CMN's mission and help support children's hospitals across the country.
AdQuick will work with the organization and its network on annual national brand campaigns and key local fundraising initiatives, bringing together CMN's 170 children's hospitals and AdQuick's network of out-of-home media operators, according to a press release .
The partnership is taking shape this holiday season, with more than $1,000,000 in donated media space, helping bring CMN's message to communities nationwide.
Children's Miracle Network helps support critical funding needs for 170 nonprofit children's hospitals across the US and Canada.
CMN's national brand campaign, which began Nov. 1, is appearing across donated OOH inventory in 19 markets. In total, 66 distinct advertisements have been donated and the campaign represents one of CMN's largest OOH opportunities in recent years.
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