Section
Retail media
Retail media
Backpackster and Quividi Report Attention Metrics From World Cup Mobile DOOH Test
Mobile DOOH firm Backpackster and audience measurement company Quividi report verified attention data from a World Cup activation outside SoFi Stadium.
Retail media
Spark, Visit Lauderdale Take Over 22 Digital Screens at NYC Oculus
Spark and Visit Lauderdale ran a month-long OOH campaign across all 22 large-format digital screens at the Oculus in New York City.
Retail media
Kiehl's Rolls Out Permanent Interactive Smart Mirrors to Five More Markets
Kiehl's expands smart mirror installations from a New York pilot to permanent fixtures in UK, UAE, Singapore, Malaysia and China stores.
Retail media
Paris Shopping Center Westfield Forum des Halles Installs Larger Infiled LED Screen
Westfield Forum des Halles in Paris replaced its Place Carrée LED display with a larger 2.5mm pixel pitch Infiled screen during overnight installs.
Retail media
Big Happy Launches Dynamic Creative Optimization for 3D DOOH
Big Happy adds dynamic creative optimization to 3D digital-out-of-home, letting ads shift by weather and location data.