Section
Retail media
VIOOH Adds Adams Outdoor's 460+ Digital Billboards to Programmatic Platform
VIOOH's SSP now offers programmatic access to Adams Outdoor's digital billboard network, spanning 14 US states and over 4.9 billion monthly impressions.
Yango Ads and Flyby Partner on Mobile Digital OOH in UAE
Yango Ads teams up with Flyby to sell ad space on UAE delivery vehicles fitted with digital screens, adding a mobile DOOH option for brands.
National CineMedia Expands Cinema Ad Network to 680+ Screens
National CineMedia adds two exhibitor partners and renews 10 agreements, growing its cinema advertising screen network past 680 locations.
Clear Channel Outdoor Renews Deal, Adds Digital Displays at Florida Airport
Clear Channel Outdoor renews its ECP airport contract, adding double-sided digital displays as the terminal undergoes a modernization through 2029.
UK Ad Spend Forecast Points to Festive Growth for OOH and Retail Media
WARC forecasts UK Q4 ad spend to hit £14bn, with digital out of home up 9.5% and retail media among the fastest-growing channels.
Viooh Adds 460 Adams Outdoor Digital Billboards to Programmatic Marketplace
Viooh signs deal with Adams Outdoor to bring 460+ digital billboards across 14 US states into its programmatic DOOH marketplace.
Helsinki Votes to Ban Fossil Fuel Out-of-Home Advertising, Delays Rollout to 2035
Helsinki's city council has approved a ban on fossil fuel OOH ads, joining Amsterdam and The Hague, but will wait until current contracts expire in 2035.
Clear Channel Outdoor, Outfront Run Joint DOOH Cancer Screening Campaign
Clear Channel Outdoor and Outfront Media ran a joint digital out-of-home campaign in October backing the Million Mammograms initiative.
Airports Push Bigger LED Landmarks as DOOH's Premium Segment
Invidis highlights airport digital-out-of-home as OOH's top-tier segment, citing giant LED towers at Seoul and LAX and strong passenger dwell times.
Gila River Casinos Expands DOOH Push With LED, Wallscape and Projection Boards
Gila River Resorts & Casinos adds LED, wallscape and projection displays across Arizona and Las Vegas in its latest out-of-home brand campaign.
Clear Channel Outdoor Renews and Expands Northwest Florida Airport Deal
Clear Channel Outdoor renews its advertising deal at Northwest Florida Beaches Airport, adding digital flags and new media as the terminal expands.
WOO President: Distrust in Social Media Could Boost OOH Ad Share
WOO's Tom Goddard says eroding trust in social media and AI content gives Out of Home an opening, but measurement and adtech gaps must close first.
DNA Vibe Runs Brooke Burke Wellness Campaign on Times Square Digital Billboard
Wearable red light therapy brand DNA Vibe places a Brooke Burke-fronted ad on a Times Square digital billboard to reach a mass audience.
Samsung Runs DOOH SSD Campaign Across Times Square, Piccadilly, Hong Kong
Samsung used Times Square, Piccadilly Lights and Hong Kong DOOH screens to push its SSD brand, an unusual category for premium large-format ad placements.
Oxford Street Pedestrianisation Forces Removal of 12 Bus Shelters, Digital Panels Stay
TfL removes 12 bus shelters from newly pedestrianised Oxford Street, but JCDecaux's digital ad panels stay in place as free-standing units.
Clear Channel Outdoor and Outfront Run Joint DOOH Breast Cancer Campaign
Clear Channel Outdoor and Outfront Media use digital billboards for the Million Mammograms Challenge during Breast Cancer Awareness Month.
Clear Channel Outdoor, OUTFRONT Run DOOH Campaign for Million Mammograms
Clear Channel Outdoor and OUTFRONT Media are running digital billboard creative nationwide for the Million Mammograms Challenge this October.
Vistar Media Study: Store Locator Placement Lifts DOOH Visit Intent
Vistar Media research with Omnicom and Annalect finds store locators on DOOH creative boost visit and purchase intent, with placement and design driving results.
Veridooh Named Independent Verification Partner for Haymarket's Haylo pDOOH Unit
Veridooh will independently verify programmatic DOOH campaigns run by Haymarket Media's Haylo unit, using its SmartCreative tracking technology.
GSTV Names Claire Wyatt Chief Growth Officer for Retail Media Push
GSTV, a US convenience and fuel digital media network, hires former Trade Desk and Albertsons Media Collective exec Claire Wyatt as Chief Growth Officer.
SNA Displays Adds Outdoor LED Screen at Tysons Corner Center Plaza
SNA Displays has installed a 3.9mm outdoor LED screen at Tysons Corner Center's Penfed Plaza, adding to the mall's existing digital media network.
AdXact and Viooh Link Platforms for Programmatic DOOH Buying
AdXact's DSP now connects to Viooh's DOOH supply-side platform, giving advertisers programmatic access to Viooh's screen inventory across several regions.
LISNR Ultrasonic Audio Tech Now Integrates With Samsung VXT Signage
LISNR's data-over-audio integration with Samsung VXT lets digital displays send ultrasonic tones to shopper phones, triggering promotions without QR codes.
JCDecaux Research Finds Disabled Audiences Underrepresented in OOH Ads
JCDecaux Reach research finds disabled people are heavy OOH viewers but rarely see themselves represented in campaigns, citing a clear commercial opportunity.
QMS Runs Trans-Tasman DOOH Campaign for Vitasoy Across ANZ Networks
QMS and Halfdome deliver a combined Australia-New Zealand DOOH campaign for Vitasoy, spanning street furniture, transit and large format networks.
DOOH Adoption Triples as Brands Report Strong Profitability
New data from Keen Decision Systems and Accretive shows DOOH adoption tripling, with 89% of investing brands reporting profitable returns.
Adtech Firm Primis Targets Rival's Office Block on LinkNYC Kiosks
Primis bought 30+ LinkNYC kiosks near a competitor's Midtown offices for a month-long DOOH campaign timed to Advertising Week.
Spar Taps Footprints AI to Unify Retail Media Across 13,500 Stores
Spar International partners with Footprints AI to centralize campaign planning across in-store screens, radio, apps and POS data in 50 regions.
Booker Wholesale Deploys 500 Sony Bravia Displays for Retail Media Network
Booker Wholesale has installed 500 Sony BZ35L displays across 100 UK cash-and-carry sites, built as a retail media network for brand advertising.
Emirates, Dubai Airports and JCDecaux Launch VIP Arrivals Digital Gate at DXB
A new premium DOOH installation at Dubai Airport's Terminal 3 targets Emirates First and Business Class arrivals with six large-format digital faces.
MMG Signs OUTFRONT Media Deal to Add U.S. DOOH Inventory
Multiply Media Group strikes a pilot deal with OUTFRONT Media, letting UAE, UK and Saudi clients add U.S. digital out-of-home inventory to campaigns.
Western Union Taps Screenverse to Sell Its DOOH Network Programmatically
Western Union partners with Screenverse to open programmatic access to its 2,600-screen financial services DOOH network across the US.
Study: DOOH Adoption Triples as Advertisers Chase Higher Marginal ROI
New research from Keen Decision Systems and Accretive finds DOOH adoption tripled in a year, with marginal ROI outperforming social and display.
QMS Signs Seven Launch Brands for SHOP Retail OOH Network in Australia
QMS names Ford, Cbus, MYOB and others as launch partners for SHOP, a 1,300-plus screen retail out-of-home network combining two existing chains.
Bauer Media Buys German DOOH Firm Eisbach Media From Goldbach
Bauer Media Group agrees to acquire Eisbach Media, gaining marketing rights to roughly 1,500 DOOH screens in Germany from Swiss parent Goldbach.
Adxact DSP Integrates With Viooh to Expand Programmatic DOOH Buying
Adxact's DSP now plugs into Viooh's SSP, giving advertisers programmatic access to DOOH inventory across the US, EMEA, Latin America and airports.
Mobile Billboard Operator Hyped Media Joins Australia's OMA
Hyped Media, which runs LED billboard trucks across Australia, joins the Outdoor Media Association to gain access to MOVE audience measurement data.
AdXact DSP Integrates VIOOH's Programmatic DOOH Inventory
AdXact's demand-side platform now plugs into VIOOH's supply-side platform, giving advertisers programmatic access to premium DOOH screens.
i-media Rolls Out ANPR-Based Real-Time Audience Targeting on UK Motorways
i-media launches ANPR Audiences, using number plate recognition and data matching to target motorway service station screens, debuting with a Lloyds Bank campaign.
Cotswold Outdoor Deploys 149 Screens, Sells Ad Space to Nike, HOKA
Cotswold Outdoor Group has installed 149 in-store screens across 23 UK stores on Broadsign, turning front-of-store space into retail media.
OAAA Launches Technical Advisory Council for OOH Automation
OAAA forms a Technical Advisory Council to tackle data standards, workflow automation and AI integration across out-of-home advertising systems.
QMS Extends Essendon Airport Contract, Adds Major Digital Billboard
QMS renews its Nettlefold deal for Essendon Airport, adding a 20m x 6.4m digital billboard and converting more static sites to digital.
Rockbox USA Launches Digital Screen Network in Independent Music Venues
Rockbox USA plans 600 digital screens across 150 independent music venues in 20 US cities, using Broadsign to power content and ad serving.
Study: Office DOOH Screens Draw 3.4x More Attention Than Other Venues
Lumen Research finds ECN's office digital 6-sheet screens outperform roadside, retail and transit DOOH on attention and brand recall.
Ströer's Blowup Media Builds Walk-Through LED Tunnel for Düsseldorf Christmas Market
Blowup Media is installing a 6-meter immersive LED tunnel with sensor interactivity and scent effects at Düsseldorf's Königsallee Christmas market.
Elevator Ad Network Vertical City Reaches 10,000 Screens
Vertical City says its elevator screen network has hit 10,000 displays across the US and Canada, with plans to lead the category by 2027.
Yodeck Data: Playlists Dominate Retail Screens, Weather Apps Lead Rankings
Yodeck's retail digital signage report finds playlists on 74% of screens and reports a 25% sales lift from promoted products, per customer survey data.
Australian Out of Home Revenue Up 8.78% in Q3, DOOH Holds 77% Share
Australia's Outdoor Media Association reports Q3 2026 OOH revenue of $376 million, with digital screens accounting for 77 percent of total spend.
Cieslok Group Adds Three Digital Billboards to Montréal Network
Cieslok Group launches three new digital spectaculars in Montréal, adding 442,000 daily impressions and pushing the network past 1.24 million.
Screenverse Named Exclusive Programmatic Partner for Western Union's DOOH Network
Screenverse becomes exclusive programmatic partner for Western Union's 2,600-screen DOOH network across 124 US financial services and retail locations.
Clear Channel Outdoor Donates Digital Billboards for Afterschool Campaign
Clear Channel Outdoor is running student-designed artwork on nearly 2,000 digital billboards in 25 markets to support Lights On Afterschool.
WARC: Global DOOH Ad Spend to Grow 13.7% in 2026, Reaching $21.7 Billion
WARC forecasts DOOH ad spend will hit $21.7 billion in 2026, growing 13.7%, as retail media and digital channels outpace overall ad market growth.
M Core Takes Full Ownership of Smart Media Group, Names New CEO
M Core Ventures buys out founder Mark Catterall's remaining stake in UK DOOH operator Smart Media Group as it names Steve White CEO.
Seedtag Uses LED Trucks With Robot Props to Promote Ad Philosophy in Manhattan
Ad tech firm Seedtag ran mobile billboard trucks with humanoid robots through Manhattan during Advertising Week, pushing back on data-driven ad targeting.
Vertical City Hits 10,000 Elevator Screens, Targets North America's Biggest Network
Toronto's Vertical City reaches 10,000 elevator DooH screens via manufacturer partnerships, aiming to be North America's largest network by early 2027.
Vertical City Grows Elevator Screen Network to 10,000 Displays
Vertical City says its elevator screen network has hit 10,000 displays across the US and Canada, fueled by deals with elevator OEMs including KONE.
Land O'Lakes Takes Rural America Imagery to Times Square via Clear Channel Outdoor
Land O'Lakes, Getty Images and Clear Channel Outdoor launch a DOOH campaign in NYC using rural imagery, citing research gaps in rural representation.
DPAA Summit to Tackle Sports Marketing and Fan Engagement in DOOH
DPAA's Oct. 13 Global Video Everywhere Summit in New York will feature MLS and Mediahub executives discussing DOOH strategy tied to the 2026 World Cup.
Intersection Adds Six Creators to LinkNYC Content Network
Intersection is adding six social media creators to its LinkNYC Creator Network, pushing their content to more than 4,000 public screens across New York City.
BBC Studios Takes Over Piccadilly Lights for Blue Planet III Launch
BBC Studios used Ocean Outdoor's Piccadilly Lights to premiere Blue Planet III, filling over 780 square meters of LED with 3D sea-life effects.
Adwave's AI Ad Platform Lands on Evergreen Digital Media's DOOH Networks
Adwave's WaveRunner ad platform gets funding and distribution through Evergreen Digital Media's NTV360, N-Compass TV and OnPremise Networks.
Vistar Media Adds T-Mobile Carrier Data to DOOH Ad Platform
Vistar Media now offers advertisers T-Mobile first-party carrier data for audience targeting on its DOOH demand-side platform, exclusive to its DSP.
Ocean Outdoor Launches 166 sqm LED Screen in Leicester Square
Ocean Outdoor's new Leicester Square screen, The Curve, adds 166 sqm of LED to the West End DOOH landmark, built with ClearLED technology.
Cotswold Outdoor Expands In-Store Retail Media Network With Broadsign
UK retailer Cotswold Outdoor Group scales its retail media network to 149 screens across 23 stores using Broadsign's CMS and ad server, built by integrator IUF.
Horror Film Uses Digital Billboard Stunt With Mist and Sound in London
A Spitalfields Market digital billboard for horror film Other Mommy triggered mist, sound and lighting effects to make Jessica Chastain's poster appear to cry.