Adxact DSP Integrates With Viooh to Expand Programmatic DOOH Buying
2026-10-16 · via invidis
Adxcelerant's demand-side platform Adxact has integrated with supply-side platform Viooh, giving advertisers programmatic access to Viooh's digital out-of-home inventory across the US, EMEA, Latin America and global airports. For media owners connected to Viooh, the deal means another source of programmatic demand for their screens.
The integration is now live, according to the companies. Advertisers using Adxact can plan and buy Viooh's DOOH inventory within the same platform they already use for other digital channels, rather than running DOOH as a separate workflow. Adxact and Viooh say this makes it easier for buyers to fold DOOH into multichannel campaigns alongside display, video and other formats.
For screen operators and media owners on Viooh's supply side, the practical effect is more potential buyers bidding on their inventory through programmatic channels, without having to strike a direct deal with each new DSP themselves. Viooh's pitch has long been about aggregating premium outdoor and DOOH supply and making it available through standard programmatic pipes, and this adds Adxact's advertiser and agency base to that pool.
"This integration opens a valuable new channel of demand for our media owners, while giving Adxact's buyers simple, programmatic access to high-traffic screens that reach audiences on the go," said Frances McCann, Global Director of DSP Partnerships at Viooh, according to the companies' announcement.
What the announcement leaves out
The release does not name specific media owners or screen networks included in the deal, nor does it give any figures on inventory volume, impressions, or expected revenue impact for either side. There is no detail on pricing, minimum spend, or how this integration differs technically from Viooh's existing DSP connections, which already number in the dozens industry-wide as SSP-DSP pairings have become standard infrastructure in programmatic DOOH.
For operators evaluating whether this matters to their business, the key question is whether their screens are already part of Viooh's supply pool. If they are, this integration simply adds one more buying channel on top of existing ones. If they are not, the announcement does not change anything directly, though it does reinforce the broader trend of DSPs and SSPs stitching together more connections to make DOOH easier to buy at scale alongside other digital ad formats.
The deal fits a pattern seen across the sector this year, where DSPs and SSPs announce incremental integrations aimed at reducing friction in buying DOOH programmatically, rather than launching new inventory or new measurement capability. Whether this particular pairing moves meaningful ad dollars will depend on factors the announcement does not address, including how Adxact's existing advertiser base overlaps with brands already buying DOOH.
The announcement in full
Reproduced from invidis for reference. Digital Signage Magazine did not write the text below.
Integration gives advertisers using Adxact's demand-side platform access to Viooh's digital out-of-home inventory across the US, EMEA, Latin America and global airports.
Adxact, the DSP operated by Adxcelerant, has partnered with SSP Viooh to expand programmatic DooH advertising opportunities.
The integration lets advertisers using Adxact access Viooh’s premium DooH inventory through the DSP, while giving Viooh’s media owners an additional source of advertiser demand.
The partnership covers key markets including the US, Europe, the Middle East and Africa (EMEA), Latin America and global airports.
Integrating DooH into multichannel campaigns
Advertisers can now plan and purchase Viooh’s DooH inventory through the same Adxact platform they use to manage other digital advertising campaigns. The companies say this will simplify campaign management and allow buyers to incorporate DooH into broader multichannel strategies.
For Viooh, the partnership extends the reach of its inventory to Adxact’s advertiser and agency customers, creating additional opportunities for media owners to monetize their screens.
“This integration opens a valuable new channel of demand for our media owners, while giving Adxact’s buyers simple, programmatic access to high-traffic screens that reach audiences on the go,” says Frances McCann, Global Director of DSP Partnerships at Viooh.
The integration is now live, with both companies positioning the partnership as a way to make programmatic DooH more accessible to advertisers while expanding demand for premium outdoor advertising inventory.