GSTV Names Claire Wyatt Chief Growth Officer for Retail Media Push
2026-10-24 · via invidis
GSTV, a US digital media platform running screens across convenience stores and fuel pumps, has appointed Claire Wyatt as Chief Growth Officer. She joins the senior leadership team reporting directly to recently appointed CEO Eric Kozik, with a mandate covering growth strategy, corporate development, strategic partnerships and value-creation initiatives.
For operators and advertisers watching the retail media buildout beyond grocery and big-box, the hire signals GSTV wants to professionalize how it sells and structures partnerships with retailers. Wyatt's background spans both sides of the retail media trade: she led Retail Sector Sales at The Trade Desk and worked on Walmart DSP, and before that served as VP of Business Strategy and Marketing Science at Albertsons Media Collective, where she helped build that network from launch in 2022.
According to the announcement, Wyatt will lead GSTV's retailer partnerships, retailer strategy and operations teams. Her stated focus areas include deepening ties with major retail networks, helping convenience and fuel retailers build out their own media businesses, and expanding data and inventory partnerships to increase value for advertisers and retail partners.
The convenience and fuel channel is a smaller but increasingly watched corner of retail media compared with grocery or mass retail, where networks like Walmart Connect and Albertsons Media Collective have set the pace on data-driven ad sales and measurement. GSTV's pitch has long centered on captive audiences at the pump and in-store, and bringing in an executive with direct experience on both the demand side (The Trade Desk, Walmart DSP) and the retailer side (Albertsons) suggests the company wants to close the gap with larger networks on how inventory is packaged and sold.
Kozik said in a statement that GSTV has "set a clear direction" for its next phase in retail media and that Wyatt's job is to "turn that strategy into a business." The announcement does not detail specific targets, timelines, or what new products or ad formats might result from the expanded partnerships.
The announcement in full
Reproduced from invidis for reference. Digital Signage Magazine did not write the text below.
Claire Wyatt is set to lead GSTV’s expansion in retail media. She has previously held leadership roles at companies such as The Trade Desk, Walmart DSP and Albertsons Media Collective.
GSTV, a US digital media platform serving the convenience and fuel sectors, has announced the appointment of a new Chief Growth Officer. Claire Wyatt, former leader at The Trade Desk and Albertsons Media Collective, will oversee the network’s growth strategy, corporate development, strategic partnerships, and key value-creation initiatives.
Wyatt has worked on both the retail and platform sides of retail media. In her most recent roles, she led Retail Sector Sales at The Trade Desk and Walmart DSP. Before that, she was VP of Business Strategy and Marketing Science at Albertsons Media Collective, where she helped design and launch the network in 2022.
Throughout her career, Wyatt has also received several industry accolades. This year, for example, she was named a Business Excellence winner in the Path to Purchase Institute’s Women of Excellence Awards.
Wyatt will join GSTV’s Senior Leadership Team and will lead the retailer partnerships, retailer strategy and operations teams. Part of her mandate is to focus on deepening partnerships with major retail networks, helping convenience and fuel retailers to build and grow their media businesses, and expanding data and inventory partnerships to optimize value for advertisers and retail partners.
Eric Kozik, the recently appointed CEO of GSTV, to whom Wyatt will report directly, said of the new appointment: “We’ve set a clear direction for GSTV’s next phase in retail media. Claire’s job is to turn that strategy into a business.”