MMG Signs OUTFRONT Media Deal to Add U.S. DOOH Inventory
2026-10-20 · via DailyDOOH
Multiply Media Group (MMG), a subsidiary of UAE-based 2PointZero Group, has signed an agreement with OUTFRONT Media that lets MMG's advertising clients add U.S. digital out-of-home inventory to campaigns already running across MMG's networks in the UAE, United Kingdom and Saudi Arabia. For media buyers juggling multi-market DOOH campaigns, the deal removes one of the usual friction points: having to go through a separate broker or local contact to add U.S. placements.
According to the release, the arrangement is being launched as a pilot, with MMG handling planning, campaign delivery and reporting for clients who want to extend buys into OUTFRONT's U.S. network. MMG describes its current portfolio as more than 3,000 advertising assets across the UAE, UK and Saudi Arabia, and says the OUTFRONT inventory being added is a curated selection of what it calls premium digital canvases in high-visibility public locations across the U.S.
Sal Daoud, Head of International Sales at MMG, said in the release that clients have wanted international campaigns to be easier to plan, activate and manage, and that the agreement gives them a commercial path to select U.S. opportunities with MMG support from planning through reporting. Edward Jacobs, OUTFRONT's SVP and Head of Asset Development, framed the deal as giving MMG's clients access to what he called iconic, immersive U.S. locations, and said OUTFRONT looks forward to supporting the pilot.
What's not specified
The announcement does not name which OUTFRONT markets, venue types or specific screens are included in the pilot, nor does it give a timeline for when the expanded inventory becomes available to book or how long the pilot will run before any broader rollout. There's also no detail on pricing, minimum spend, or whether reporting will be unified across all four markets or handled separately per region.
Why it matters
Cross-border inventory tie-ups like this are becoming a more common way for regional DOOH networks to offer advertisers single-point access to global reach without each network having to build out its own U.S. sales operation. For agencies running pan-regional brand campaigns, it's a sign that MMG is positioning itself as an aggregator rather than just an operator of local screens. For U.S. digital signage operators and media owners, it's also a reminder that international ad dollars are increasingly routed through these kinds of brokered network agreements rather than direct deals, which could affect who buyers call first when planning a U.S. out-of-home buy.
The announcement in full
Reproduced from DailyDOOH for reference. Digital Signage Magazine did not write the text below.
MMG Expands Its Inventory Network into the U.S.
UAE based 2PointZero Group PJSC (ADX:2POINTZERO) subsidiary Multiply Media Group (MMG) has inked an agreement with OUTFRONT Media (NYSE:OUT) which will allow MMG clients to add U.S. IRL media to campaigns running across MMG’s networks in the UAE, United Kingdom and Saudi Arabia.
Sal Daoud , Head of International Sales at Multiply Media Group, told us “Clients have always wanted international campaigns to be easier to plan, activate and manage. This agreement gives them a clear commercial path to selected premium U.S. opportunities, supported by MMG from initial planning through to campaign delivery and reporting.”
MMG’s expanded offering comprises a curated selection of OUTFRONT’s premium digital canvases in some of the most recognizable public spaces in the country, where brands are seen at scale in the moments and environments that shape American culture.
Upon launch of this pilot, MMG will coordinate planning, campaign delivery and reporting for its clients across markets, giving global advertisers a more consistent approach to managing multi-market campaigns.
MMG’s existing portfolio comprises more than 3,000 advertising assets across some of the most commercially important locations in the UAE, United Kingdom and Saudi Arabia.
Edward Jacobs , SVP, Head of Asset Development at OUTFRONT, said: “Brands come to OUTFRONT for the places people remember: iconic and immersive locations and environments where culture happens in real-life. MMG’s clients can now bring their brands into those moments at scale, and we look forward to supporting them during the pilot.”
The agreement is part of MMG’s broader international growth strategy, connecting its established operations across the UAE, United Kingdom and Saudi Arabia with selected premium IRL media opportunities in the United States.
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