Ocean Outdoor Launches 166 sqm LED Screen in Leicester Square
2026-10-07 · via AV Magazine
Ocean Outdoor has switched on a new large-format LED screen in London's Leicester Square, adding another major out-of-home site to its West End portfolio. The screen, called The Curve, measures 166 square metres on its own and sits alongside two existing portrait LED screens, bringing the combined display area to 240 square metres.
AV Magazine reports that the LED hardware was supplied by ClearLED. Neither company has disclosed pixel pitch, brightness, or resolution figures in the announcement, so operators looking to benchmark the installation against other large-format West End screens will need to wait for further technical detail.
The Curve sits behind curved glazing as part of a new building facade owned by Soho Estates, overlooking the pedestrian route into Leicester Square from Charing Cross Road. Ocean Outdoor says the screen will carry full-motion and static advertising, brand takeovers, special activations and events, and that 3D DeepScreen-style content will be used to mark film premieres and cultural, community and charity occasions.
Part of a growing West End network
The launch extends Ocean Outdoor's cluster of managed screens in central London. The company's West End DOOH portfolio now includes Landsec's Piccadilly Lights, two 50 square metre banners on Regent Street, a large-format screen on Carnaby Street, and both commercial advertising sites in Leicester Square itself, the other being owned by Vue Cinema. That concentration of inventory under one operator gives Ocean leverage when selling takeovers and multi-site campaigns across some of the highest-footfall real estate in the country.
Ocean Outdoor UK CEO Nick Shaw framed the launch around the approach of the holiday advertising period, saying the location gives brands a presence in the heart of one of the world's most famous entertainment districts and calling it a strong stage for Christmas messaging as the company enters what he termed the golden quarter.
The commercial case rests heavily on footfall figures Ocean Outdoor cites for the square: more than 2.5 million visitors weekly, up to 250,000 daily during peak periods, average dwell times of two hours 25 minutes, and 40 million annual entries and exits through the adjacent tube station. The site also hosts more than 50 red carpet film premieres a year, according to the release, which is likely to be a selling point for brands chasing earned media alongside paid impressions.
For operators and media owners elsewhere, the project is another sign that premium London DOOH sites continue to get bigger rather than smaller, with venue owners building screens directly into new architecture rather than retrofitting existing facades. What the announcement does not cover is cost, install timeline, or any detail on the content management and scheduling system driving the three combined screens as a single inventory package.
The announcement in full
Reproduced from AV Magazine for reference. Digital Signage Magazine did not write the text below.
By AV Magazine in Digital Signage and DOOH , UK&I October 6, 2026 0
The Ocean Outdoor managed screen, which measures 166 sq metres and is flanked by two existing portrait LED screens, providing a total 240 sq metres, was provided by ClearLED.
The curtain has lifted on the West End’s latest Digital Out of Home landmark. Leicester Square newcomer The Curve made its debut yesterday.
Measuring 166 sq metres, London’s latest large-format LED advertising screen is flanked by two existing portrait LED screens, providing a total 240 sq metres for full motion and static advertising, brand takeovers, special activations and events.
AV Magazine understands that the LED technology for the upgrade was provided by ClearLED.
Ocean Outdoor UK CEO Nick Shaw said: “Surrounded by theatreland and home to some of the UK’s biggest red carpet moments, The Curve gives brands a presence in the heart of one of the world’s most famous entertainment districts. As we enter the golden quarter, I can’t think of a better stage to capture audiences, influence intent and prime Christmas messages.”
The Curve is one of only two commercial advertising opportunities in Leicester Square, the other owned by Vue Cinema. Both are now managed by Ocean, forming part of its West End DOOH portfolio. This also includes Landsec’s world-famous Piccadilly Lights, two 50 sq metre banners in Regent Street and a large format screen in nearby Carnaby Street.
The Curve Part of the continued long-term evolution and regeneration of Leicester Square, The Curve overlooks the main pedestrianised walkway leading into the square from Charing Cross Road. Owned by leading West End property company Soho Estates, the screen sits behind bespoke curved glazing, forming part of the building’s new facade.
In keeping with Leicester Square’s heritage status, full-motion and 3D DeepScreen style content will be available on the large format screen to mark film premieres, cultural, community and charity events.
As London’s leading entertainment destination, Leicester Square attracts more than 2.5 million visitors weekly and 250,000 visitors daily during peak periods, with significant dwell times averaging two hours, 25 minutes. Leicester Square hosts more than 50 red carpet film premieres annually. It is home to the biggest LEGO store worldwide, and has direct links to Covent Garden, Piccadilly Circus and Soho, with 40 million entries and exits to and from Leicester Square tube station annually.
There have been illuminated signs in Leicester Square since 1904, adding to its reputation as a world-class cultural destination.