Byron Allen to Keynote DPAA's Global Video Everywhere Summit
2026-09-25 · via invidis
Byron Allen will open DPAA's Global Video Everywhere Summit on October 13 in New York with a keynote conversation about brand storytelling through video. DPAA President and CEO Barry Frey will moderate the session at Pier 60.
For operators and buyers working in digital out-of-home, DPAA's annual summit is one of the trade events that sets the tone for how agencies and brands think about screens outside the home over the coming year. This year's theme, "Real Connections," centers on how brands build attention and trust across DOOH formats including airports, retail locations and transit centers, according to DPAA.
Allen is the founder, chairman and CEO of Allen Media Group, which owns The Weather Channel and a portfolio of broadcast television stations. He also took over as chairman and CEO of BuzzFeed earlier this year after his family office bought a majority stake in the company. His opening session will focus on video as a storytelling format across out-of-home environments, though the announcement does not detail what specific DOOH campaigns or data he will discuss.
Former White House communications director Anthony Scaramucci is also booked for a keynote conversation. DPAA has not said what his session will address, though his inclusion alongside Allen signals the event is drawing beyond the usual roster of media and agency executives to attract a broader business audience.
Who else is on the agenda
The program also includes executives from Mediahub and Stagwell, two agency holding companies with active DOOH and programmatic buying practices, along with marketing leaders from American Eagle Outfitters, Major League Soccer and Expedia. Their presence suggests the summit will include brand-side perspective on how DOOH fits into broader media plans, rather than only vendor and agency talk. The Broadway cast of The Book of Mormon is scheduled to perform, which is more entertainment than industry substance but typical of DPAA's summit format.
Frey framed the lineup as people who understand how to convert attention and influence into action, though the announcement gives no further detail on session content, measurement frameworks, or specific case studies that will be presented.
For digital signage and DOOH operators, the summit itself is not a product launch or a technology announcement. It is a venue where brand and agency sentiment toward out-of-home video gets shaped, and the caliber of names DPAA has attracted this year, particularly Allen's media holdings and BuzzFeed connection, points to a push toward positioning DOOH alongside broadcast and digital video in brand budgets rather than as a separate, smaller line item. The announcement does not specify attendance figures, ticket pricing, or whether sessions will be livestreamed for those not attending in person.
The announcement in full
Reproduced from invidis for reference. Digital Signage Magazine did not write the text below.
The Allen Media Group founder will discuss video’s role in brand storytelling at the October 13 event in New York. The program also includes Anthony Scaramucci and marketing leaders from brands and agencies.
Byron Allen will open DPAA’s Global Video Everywhere Summit with a keynote conversation about how brands can use video to connect with audiences. DPAA President and CEO Barry Frey will moderate the discussion at the October 13 event at Pier 60 in New York City.
Allen is the founder, chairman and CEO of Allen Media Group, whose holdings include The Weather Channel and broadcast television stations. He also became chairman and CEO of BuzzFeed this year after his family office completed a majority stake investment in the company.
The summit’s theme is “Real Connections.” DPAA says its discussions will examine how brands earn attention across digital screens outside the home, including those in airports, retail locations and transit centers. Allen’s opening session will address video as a storytelling format across those environments.
Former White House communications director Anthony Scaramucci is also scheduled for a keynote conversation. Other announced participants include executives from Mediahub and Stagwell, along with marketing leaders representing American Eagle Outfitters, Major League Soccer and Expedia. The Broadway cast of The Book of Mormon is scheduled to perform.
“True to this year’s theme of Real Connections is bringing together people who have a deep understanding of how to turn attention, influence, and trust into action,” Frey said.