Cincinnati Bengals Deploy Samsung Flip Pro Displays and LED Screens at Training Facility
2026-10-06 · via invidis
The Cincinnati Bengals have installed Samsung interactive displays and direct-view LED screens throughout their training facility, using the technology for coaching, player meetings, scouting and NFL Draft preparation. The deployment is a reminder that the market for commercial displays extends well past retail and stadium scoreboards into back-office operations that never see a fan.
According to the announcement, the team put five Samsung Flip Pro interactive displays in staff offices, alongside large-format 4K UHD LED screens in the weight room and other areas of the facility. Coaches use the Flip Pro units to review game footage, spot patterns, and draw directly over video to illustrate plays and formations. The company says coaches can save annotations between sessions, cutting down on the usual shuffle between laptops, whiteboards and separate presentation software.
Players also interact with the displays during meetings, drawing their own reads and working through assignments with coaches. Position groups use the screens to review past games and walk through how individual assignments fit into broader strategy.
Draft Season Use Case
The Bengals also point to scouting and draft prep as a use case. During the NFL's Top 30 visits, when teams meet with prospective picks, coaches reportedly use the interactive displays to diagram plays and run prospects through hypothetical game situations as a way of testing football knowledge. Elsewhere in the facility, the 4K UHD LED displays are tied into the team's custom scouting software, letting staff compare player statistics and scouting reports on larger screens.
Jake Kiser, the Bengals' senior director of information technology, said football operations run around the clock and place constant demands on the team's technology, adding that Samsung's products deliver the performance and reliability the organization needs. That is a vendor-friendly quote and the announcement offers no independent performance data, failure rates, or cost figures to back it up.
For the display industry, this is less a product launch than a case study placement, the kind of install story manufacturers like to publicize to show interactive panels and LED walls have a life beyond huddle rooms and shop windows. The release does not say which Flip Pro model or LED pixel pitch was used, what the total screen count across the facility is, or when the installation was completed. It also does not mention competing bids from other display vendors, so it is not clear whether this was a sole-source relationship or a wider procurement process.
What the story does show is a growing pattern: professional sports franchises treating display hardware as part of their football operations infrastructure, not just their fan experience budget. For integrators and resellers who work with sports organizations, that is the more durable takeaway than any single product being praised in a press quote.
The announcement in full
Reproduced from invidis for reference. Digital Signage Magazine did not write the text below.
NFL team installs Samsung interactive displays and LED screens throughout its training facility to support coaching, player meetings, scouting and NFL Draft preparation.
The Cincinnati Bengals have equipped their training facility with Samsung interactive displays and direct-view LED screens, giving coaches, players and scouting staff new ways to analyze game footage, develop strategies and evaluate prospective players.
The NFL team installed five Samsung Flip Pro interactive displays in staff offices, along with large-format 4K UHD LED screens in the weight room and other areas of the facility.
The Flip Pro displays allow coaches to review game footage, identify patterns, and draw directly over video to illustrate plays and formations. They can also save their annotations and ideas for subsequent meetings rather than switching between laptops, traditional whiteboards and separate presentations.
Players can interact with the screens during team meetings, drawing their own reads and working through assignments alongside coaches. Position groups can review previous games, discuss adjustments and examine how individual responsibilities fit into the team’s overall strategy.
Supporting Scouting and Draft Preparation
The technology also supports the Bengals’ scouting operations and NFL Draft preparation.
During the NFL’s Top 30 visits, which allow teams to meet with prospective draft picks, coaches can use the interactive displays to diagram plays, assess players’ football knowledge and work through hypothetical game situations.
Elsewhere in the facility, Samsung’s 4K UHD LED displays work with the Bengals’ custom scouting applications, allowing staff to review player statistics, compare prospects and examine scouting reports on larger screens.
Jake Kiser, the Bengals’ senior director of information technology, said the organization’s football operations place constant demands on its technology infrastructure.
“Football operations run around the clock, placing constant demands on the technology our staff relies on every day,” said Jake Kiser, Senior Director of Information Technology at the Cincinnati Bengals. “Samsung’s products consistently deliver the performance, innovation and reliability we need.”
The installation illustrates how professional sports organizations are extending their use of display technology beyond stadium scoreboards and fan-facing applications.