Clear Channel Outdoor to run ad concession at Pensacola International Airport
2026-09-23 · via Digital Signage Today
Clear Channel Outdoor's Airports Division has won the contract to manage the advertising concession at Pensacola International Airport (PNS), taking over a program that the airport had run in-house since 2018. The company previously held the same role at PNS until 2012.
For digital signage operators and media buyers, the deal is notable mainly for what it signals about airport advertising infrastructure rather than the technology itself. According to the release, Clear Channel Outdoor will bring what it calls a modernized media program to PNS, which is undergoing a $165 million terminal expansion and serves more than 3.1 million passengers annually.
What's going in
The planned network includes large-format LED video walls at entryways, security checkpoints and baggage claim, plus a connected digital concourse advertising network intended to reach travelers as they move between gates, dining and retail areas. The release also lists corner tension fabric displays, described as architecturally integrated large-format displays, along with new branded environments and charging station sponsorships.
The announcement does not specify hardware vendors, screen counts, resolutions, or a content management platform. It also does not give a timeline for installation or a contract length, so it is unclear how quickly this inventory will actually go live or how long Clear Channel Outdoor holds the concession.
Why the move matters
Airports have become one of the steadier growth areas for out-of-home digital advertising because they combine long dwell times with a captive, higher-income audience. Clear Channel Outdoor's Airports Division already operates in a large number of North American airports, and winning back a concession it lost in 2012 suggests PNS decided a specialized DOOH operator could extract more advertising revenue and build a more attractive sponsorship package than an in-house team, especially with a major terminal expansion underway.
Morten Gotterup, president of Clear Channel Outdoor's Airports Division, said in the release that the deal lets the company bring what he called a new level of innovation to the airport environment and create high-impact opportunities for brands during a pivotal moment in the airport's development.
For other airport operators watching this space, the deal is a reminder that concession management contracts are shifting alongside terminal construction projects, and that operators weighing in-house versus outsourced ad sales are increasingly looking at connected screen networks and branded environments rather than static signage as the baseline expectation.
The announcement in full
Reproduced from Digital Signage Today for reference. Digital Signage Magazine did not write the text below.
Clear Channel Outdoor's Airports Division, an out-of-home media company, has been selected to manage the advertising concession at Pensacola International Airport.
The advertising program had been managed in-house since 2018.
Having previously served as the airport advertising concessionaire until 2012, CCO will return with a major investment in upgraded infrastructure and new sponsorship inventory. The partnership, which comes as PNS undergoes a $165 million terminal expansion, will see Clear Channel Outdoor deliver a modernized airport media program designed to reach more than 3.1 million passengers annually, according to a press release.
The refreshed network will introduce technology-driven advertising opportunities throughout the terminal, including:
Large-format LED video walls at key passenger .
A connected digital concourse advertising network.
New branded environments and charging station sponsorships.
"Pensacola International Airport is experiencing remarkable growth, and we're proud to partner with the airport at such a pivotal moment in its development," Morten Gotterup, president, Clear Channel Outdoor Airports Division, said in the release. "This agreement enables us to bring a new level of innovation to the airport environment, creating high-impact opportunities for brands to engage travelers through modern, technology-driven media while enhancing the overall experience for the millions of passengers who move through PNS each year."
CCO's Airports Division will introduce a modernized advertising program across key passenger touch points, including:
Branded LED video walls across entryways, security checkpoints, and baggage claim.
Large-format digital displays placed at key passenger touch points, delivering high-impact brand storytelling throughout the airport journey.
Digital concourse advertising network – a connected network of screens throughout the concourse, reaching travelers as they move between gates, dining, and retail areas.
Reimagined branded environments – immersive media opportunities that transform high-visibility terminal spaces into memorable brand experiences while reinforcing the airport's identity.
Corner tension fabric displays – architecturally integrated, large-format displays designed to maximize visibility while complementing the terminal environment.
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