Creative Realities to Deploy 1,600 Displays at New Nissan Stadium
2026-08-03 · via DailyDOOH
Creative Realities, Inc. has been named the official digital signage provider for the Tennessee Titans' new Nissan Stadium in Nashville, an enclosed venue currently under construction. The company will handle procurement, installation and support for approximately 1,600 digital display and IPTV endpoints across the venue ahead of its planned 2027 opening, according to the announcement.
The stadium will seat 60,000 and serve as the future home of the Titans and Tennessee State University football, in addition to hosting concerts and other events. It is scheduled to host Super Bowl LXIV in 2030, which puts a hard deadline on the buildout and guarantees the installation will get scrutiny well beyond a typical NFL season opener.
For an operator, the scope described here is the standard modern stadium package: displays and IPTV across suites, concourses and premium hospitality spaces, with centralized content management meant to support venue-wide communications, live video distribution and sponsorship messaging. That is consistent with what large-venue integrators have been selling for several years, so the news value is less about the technology and more about who won the contract and how large it is.
Creative Realities describes this as its largest sports and entertainment venue deployment to date. The release says the company has been selected for more than two dozen stadium and arena projects across North America since 2025, positioning this Nissan Stadium win as part of a broader push into the venue market rather than an isolated deal. The announcement does not name the display manufacturers, the CMS platform being used, or the total contract value, all of which would normally interest competitors and investors watching Creative Realities' growth in this segment.
Lee Summers, President of Sports and Entertainment at Creative Realities, framed the project as going beyond hardware installation toward what he called a connected in-venue experience for fan communication and sponsorship activation. Tennessee Titans Senior Vice President of Technology and Innovation Andrew McIntyre said the team wants Creative Realities' technical expertise to help deliver on its fan experience goals for the new venue.
What is notably absent from the announcement is any detail on timeline milestones between now and the 2027 opening, how the 1,600 endpoints break down by display type or location, or whether the deal includes ongoing managed services after installation. For an industry still tracking how stadium digital signage contracts get structured and sized, those numbers would have been the more useful data points. As it stands, this reads as a scale and credibility announcement for Creative Realities ahead of a marquee, Super Bowl-bound venue.
The announcement in full
Reproduced from DailyDOOH for reference. Digital Signage Magazine did not write the text below.
CRI Wins Titans’ Nissan Stadium #DigitalSignage
Creative Realities, Inc. (NASDAQ: CREX), a leading provider of digital signage, media and AdTech solutions, has announced that it has been named the official digital signage provider for the Tennessee Titans’ new Nissan Stadium, an enclosed venue under construction in Nashville. Under the agreement, Creative Realities will provide procurement, installation and support for approximately 1,600 digital display and IPTV endpoints throughout the stadium ahead of its planned 2027 opening.
The new 60,000-seat Nissan Stadium will serve as the future home of the Tennessee Titans and Tennessee State University football teams while also hosting concerts and other world-class events throughout the year. The venue is scheduled to host Super Bowl LXIV in 2030.
Lee Summers , President of Sports and Entertainment at Creative Realities told us “The new Nissan Stadium represents the future of live sports and entertainment, and we’re honored the Tennessee Titans selected Creative Realities to help bring that vision to life. This project goes beyond installing displays. It’s about building a connected in-venue experience that keeps fans informed and engaged while giving the organization new ways to communicate, activate sponsorships and enhance the overall fan experience.”
Creative Realities’ scope includes deployment, procurement and installation of IPTV technology and digital displays across suites, concourses, premium hospitality spaces and other public areas. The deployment will provide centralized management of digital content across suites, concourses and premium hospitality areas, enabling venue-wide communications, live video distribution and targeted sponsorship messaging.
“Our vision for the new Nissan Stadium is to create the best fan experience possible,” said Tennessee Titans Senior Vice President of Technology and Innovation, Andrew McIntyre . “Creative Realities brings the experience and technical expertise to help us deliver engaging digital experiences throughout the venue as we prepare to welcome fans to Nashville’s Biggest Stage.”
The project is Creative Realities’ largest sports and entertainment venue deployment to date and adds to the company’s recent momentum in the venue market. Since 2025, the company has been selected for more than two dozen stadium and arena projects across North America.
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