Crestron Builds Its Own Chip for New DM NVX AV-over-IP Hardware
2026-10-07 · via AV Magazine
Crestron has launched the DM NVX 370 Series, a new line of AV-over-IP encoders and decoders built around the company's first in-house designed chip, the DM NVX SoC. For operators who run AV-over-IP networks that carry digital signage alongside other video traffic, this marks a shift from relying on off-the-shelf silicon to hardware Crestron controls end to end.
AV-over-IP has become common infrastructure in corporate, hospitality and leisure venues, where a single network often needs to handle signage, live events and video communications on the same backbone. Crestron cites Futuresource forecasts that global shipments of 1G-2.5G AV-over-IP encoders and decoders will double between 2024 and 2029, underlining why the company is investing in its own silicon rather than continuing to buy chips designed for broader markets.
What the new chip changes
According to Crestron, the DM NVX SoC was engineered specifically for professional AV environments rather than adapted from general-purpose silicon. The company says this focus delivers 4K60 4:4:4 video, native audio support, and 24/7 operation as built-in design targets, along with a claimed 30% improvement in power efficiency compared to previous hardware. Crestron also says firmware updates will keep extending the chip's capabilities over its lifecycle, meaning operators would not need to replace hardware to get future features.
Alex Peras, EVP of product and engineering at Crestron, said the 370 Series is the first product built on the new chip and highlighted USB-C connectivity with 100 watts of power delivery as a direct result of the in-house design.
Hardware details
The DM NVX 370 Series adds USB-C as a direct connection option, handling video, USB data and up to 100W of device charging over a single cable. HDMI inputs remain available for sources that do not use USB-C. Crestron frames this as matching how people now bring laptops into meeting and presentation spaces rather than relying solely on traditional HDMI runs.
What is missing from the announcement
Crestron's release does not give pricing for the DM NVX 370 Series or the SoC-based hardware, and it does not specify exact model numbers beyond referring to the "370/37X Series." There is no detail on resolution or bandwidth limits beyond 4K60 4:4:4, no mention of HDR support, and no information on how existing DM NVX deployments running older chips will interoperate with devices built on the new SoC. The announcement also does not address how this positions Crestron against other AV-over-IP vendors building their own silicon, such as those competing in the same corporate and hospitality markets.
For signage operators already running Crestron's DM NVX platform, the new hardware signals a longer-term shift toward Crestron controlling more of its own technology stack, which the company argues will slow the pace at which deployed hardware becomes obsolete. The 370 Series is now available, though further rollout details were not provided.
The announcement in full
Reproduced from AV Magazine for reference. Digital Signage Magazine did not write the text below.
By AV Magazine in Products October 6, 2026 0
New DM NVX 370 hardware features the first DM NVX SoC purpose-built for the Crestron roadmap, supporting 4K60 4:4:4, native audio, 24/7 operation, and 30% better energy efficiency.
Crestron has announced a new DM NVX 370 hardware lineup and the first DM NVX System-on-Chip (SoC).
The company says AV-over-IP has moved from a specialised infrastructure to the backbone of how modern organisations share information and is increasingly becoming a backbone for organisations’ video requirements, supporting applications from digital signage and communications to live events. In leisure and hospitality, where this breadth of applications is particularly evident, Futuresource forecasts global shipments of 1G-2.5G AV-over-IP encoders and decoders to double between 2024 and 2029.
The DM NVX AV-over-IP technology platform is larger than just one solution and represents the convergence of three pillars: the signal, the platform, and the infrastructure. The signal represents the ability to send nearly any source to almost any screen while the platform represents the scalable, long-term investment that is continuously supported through ongoing updates. Finally, the infrastructure reflects networked audio and video capabilities functioning as a core layer of the broader IT network.
“DM NVX has always been the infrastructure behind how spaces run, but what’s evolving now is how we bring in even more intelligence and capabilities to those deployments,” said Alex Peras, EVP of product and engineering at Crestron. “The DM NVX SoC is our own design, specifically tuned to what these environments require, and the 370 Series is the first product built on this foundation to show what is possible. The result is elements like USB-C connectivity and adding 100 watts of power delivery to the table, which bring that full picture to life.”
DM NVX 370/37X Series The latest DM NVX hardware introduction adapts to the way people now bring content into the room, with laptops and USB-C connectivity cables driving those connections. The DM NVX 370 Series adds USB-C connection directly to the device to handle video, USB data, and 100W device charging simultaneously handling all elements with one cable to the room. HDMI connectivity inputs are also available, meaning no matter what the source is or however the room may be configured, users can connect directly with full flexibility.
DM NVX SoC The DM NVX 370 Series lineup debuts the DM NVX SoC, the first silicon chipset designed in-house by Crestron. As the chip is built to the Crestron roadmap, every improvement to the DM NVX platform extends to the SoC itself. The purpose-built solution includes 4K60 4:4:4, native audio, and 24/7 operation which were design targets intentionally implemented during development. Unlike off-the-shelf chipsets designed to serve multiple industries, the DM NVX SoC was engineered exclusively to meet the requirements of professional AV environments, which results in benefits like 30% more power efficiency. Firmware updates continue to deliver new capabilities over time without the need to rip and replace hardware. The investment in the solution reflects a technology that improves over its lifecycle, rather than one that depreciates when a new model ships.
Availability Designed to serve as the infrastructure of the modern building, supporting full campus deployments beyond single use cases, the latest additions to the DM NVX portfolio are now available.