DPAA Names First Speakers for 2026 Video Everywhere Summit
2026-08-19 · via invidis
DPAA has released the first speaker names for its 14th annual Video Everywhere Summit, set for Oct. 13 at Pier 60 at Chelsea Piers in New York City. For operators and buyers tracking where ad dollars are heading in digital out-of-home, the lineup signals continued brand-side interest in DOOH as part of broader marketing budgets.
The initial roster includes Anthony Scaramucci, founder and managing partner of SkyBridge and former White House communications director, alongside marketing executives from major brands. Confirmed speakers so far are American Eagle Outfitters CMO Craig Brommers, Expedia CMO Jochen Koedijk, Major League Soccer CMO Radika Duggal, Hisense CMO Sarah Larsen, Microsoft Americas CMO Sydne Mullings, Stagwell Vice Chairman David Sable, and Mediahub Worldwide U.S. CEO Nicole Estebanell.
This year's theme, "Real Connections," will frame sessions around DOOH's role in omnichannel marketing. According to DPAA, expected topics include in-store retail media networks, programmatic advertising, AI-powered tools, measurement, and real-world experiences tied to sports and entertainment events. For signage operators and retail media network operators, these are the recurring themes that shape ad buyer expectations and, by extension, the technical and reporting demands placed on screen networks.
DPAA cited a PQ Media forecast, previously reported by invidis, projecting global DOOH revenue growth of 15.3% in 2026, following 12% growth in 2025. The organization is using that growth trajectory to frame the summit's relevance to advertisers weighing where to allocate spend next year.
"Creating authentic, real connections and conversations has never been more important," DPAA President and CEO Barry Frey said in the announcement.
DPAA says the Summit typically draws about 1,000 attendees from brands, agencies, media companies and technology providers, making it one of the larger annual gatherings for the DOOH and digital signage advertising community. The organization says additional speakers will be announced ahead of the event. DPAA will also hold an invitation-only Newsmakers Dinner on Oct. 12, the night before the Summit. The announcement does not specify pricing or a full agenda; registration details are available through DPAA's website.
The announcement in full
Reproduced from invidis for reference. Digital Signage Magazine did not write the text below.
Anthony Scaramucci will join marketing executives from Microsoft, Expedia, American Eagle, Hisense and Major League Soccer at the October event in New York.
DPAA has announced the first speakers for its 14th annual Video Everywhere Summit, which will take place Oct. 13 at Pier 60 at Chelsea Piers in New York City.
Anthony Scaramucci, founder and managing partner of SkyBridge and former White House communications director, will take the stage alongside senior marketing and agency executives.
The initial lineup includes American Eagle Outfitters CMO Craig Brommers; Expedia CMO Jochen Koedijk; Major League Soccer CMO Radika Duggal; Hisense CMO Sarah Larsen; Microsoft Americas CMO Sydne Mullings; Stagwell Vice Chairman David Sable; and Mediahub Worldwide U.S. CEO Nicole Estebanell.
This year’s theme, “Real Connections,” will frame discussions around the growing role of DooH within omnichannel marketing. Topics are expected to include in-store retail media networks, programmatic advertising, AI-powered tools, measurement and real-world experiences tied to major sports and entertainment events.
DPAA pointed to continued growth in the DooH market, citing a recent PQ Media forecast reported by invidis that predicts global DooH revenue will increase 15.3% in 2026, following 12% growth in 2025.
“Creating authentic, real connections and conversations has never been more important,” said DPAA President and CEO Barry Frey.
DPAA will announce additional speakers. The Video Everywhere Summit typically attracts about 1,000 attendees from brands, agencies, media companies, and technology providers. DPAA will announce additional speakers ahead of the October event.
DPAA will also hold its invitation-only Newsmakers Dinner in New York on Oct. 12, the evening before the Summit.
Registration information can be found here .