Eskimi Taps Broadsign's Place Exchange SSP for Programmatic DOOH Access
2026-11-12 · via invidis
Advertising technology platform Eskimi has integrated Broadsign's Place Exchange supply-side platform into its DOOH buying tool, giving advertisers programmatic access to close to 1.4 million screens across 78 countries, according to the companies. For media owners running networks in Europe, the Middle East and Africa, this is another route into programmatic demand without negotiating direct deals with every buyer.
The deal is a supply-side integration: Place Exchange aggregates inventory from media owners, and Eskimi's platform is now plugged into that supply alongside whatever other SSPs it already connects to. Named networks going live through the integration include Bauer Media Outdoor and Ocean Outdoor in Finland, Bauer Media Outdoor, IDS Media and Ströer in Poland, Elevision Media in the United Arab Emirates, Reklam Istanbul in Turkey, and Provantage in South Africa. Inventory spans roadside billboards, shopping centres, transit, healthcare facilities and other commercial venues, per the companies.
What it means for operators
For screen operators and media owners already on Broadsign's sell side, this is one more demand channel, not a new piece of hardware or CMS feature. The practical upside the companies point to is reach: a single connection to Place Exchange now exposes inventory to Eskimi's advertiser and agency base, on top of whatever other buyers already transact through Broadsign's programmatic stack. Whether that materially increases fill rates or pricing for any given network is not something the announcement quantifies.
For agencies and brands, Eskimi's pitch is consolidation: plan and activate DOOH across multiple countries from one platform instead of managing separate buying relationships market by market. The platform includes an interactive map for screen discovery, filtering by location, venue type, audience and pricing, plus creative management, reporting, dayparting and weather-based targeting, according to the release.
Vytautas Paukstys, CEO of Eskimi, said DOOH is becoming a more important part of modern advertising and that brands expect more flexibility, transparency and control over campaigns. John Dolan, Broadsign's vice president of revenue and partnerships, international, said the integration opens new demand for media owners while simplifying access to premium DOOH environments. Both are naturally framing their own deal favorably; neither company's statement offers independent figures on expected volume or revenue impact.
What the announcement does not say is which specific SSPs or networks Eskimi previously lacked access to, how pricing or revenue share works under the new arrangement, or what minimum screen requirements, if any, media owners need to meet to participate. The integration is described as live now, with Place Exchange inventory immediately available through Eskimi's platform.
The announcement in full
Reproduced from invidis for reference. Digital Signage Magazine did not write the text below.
The integration gives advertisers access to nearly 1.4 million digital screens across 78 countries, with a particular focus on Europe, the Middle East and Africa.
Global advertising technology platform Eskimi has integrated Broadsign’s Place Exchange SSP , expanding the programmatic digital Out-of-Home inventory available to advertisers through its DooH buying platform.
The integration provides access to nearly 1.4 million programmatically enabled screens across 78 countries, allowing brands and agencies to plan and activate campaigns across multiple markets through a single platform.
The partnership is particularly focused on Europe, the Middle East and Africa, where advertisers can access inventory from established regional media owners.
Participating networks include Bauer Media Outdoor and Ocean Outdoor in Finland; Bauer Media Outdoor, IDS Media and Ströer in Poland; Elevision Media in the United Arab Emirates; Reklam Istanbul in Turkey; and Provantage in South Africa.
The available inventory spans roadside billboards, shopping centers, public transport networks, healthcare facilities and other commercial environments.
Expanding access for advertisers and media owners
For media owners, the integration creates an additional route to programmatic advertising demand. Advertisers, meanwhile, can access inventory across different countries without having to manage separate buying arrangements with individual media owners.
“Digital out-of-home is becoming an increasingly important part of modern advertising, and brands expect greater flexibility, transparency, and control over their campaigns,” said Vytautas Paukstys, CEO of Eskimi. He added that the partnership would make DooH a more accessible and scalable advertising channel.
Through the Eskimi DooH platform, advertisers can discover available screens using an interactive map and filter inventory by location, venue type, audience, and pricing.
The platform also supports campaign planning, creative management and reporting, along with dayparting and weather-based targeting.
John Dolan, Vice President, Revenue and Partnerships, International at Broadsign, said the collaboration would open up new demand opportunities for media owners while simplifying access to premium DooH environments.
The integration is live, with Place Exchange inventory immediately available through the Eskimi DooH platform.