GSTV Adds Three Executives to Leadership Team
2026-10-09 · via DailyDOOH
GSTV, the digital signage network that runs screens at gas station pumps across the US, has added three executives to its leadership team, according to a company announcement. The hires come as the network continues to position itself within the broader retail media and out-of-home measurement landscape, where advertisers and agencies are pushing suppliers for better data and clearer attribution.
Tiffany Southwell joins as Senior Vice President, Measurement, Customer Experience and Product. GSTV says she will lead measurement, product, go-to-market strategy and design, with a mandate to build a roadmap that creates value for advertisers, retailers and consumers. Southwell spent nearly two decades at Catalina USA, where she rose to Vice President, Out of Home Media and worked on a national media network that included GSTV itself. She most recently worked as Principal Product Manager at Viant Technology focused on supply strategy.
For operators and media buyers watching the fuel retail DOOH category, putting measurement and product under one executive signals that GSTV wants to tie audience data more directly to product decisions. The announcement does not give specifics on what new measurement tools or product features might follow.
Jeremy Tauber joins as Senior Vice President, Client Partnerships, East. He previously held sales leadership roles at Zeta Global, Integral Ad Science, Brainly, Samsung Ads and Yahoo, giving him a background in programmatic advertising and connected TV as well as digital media. At GSTV he will run client partnerships across the East region, with a focus on strengthening agency and brand relationships and driving new business. His hire suggests GSTV is leaning on programmatic and ad-tech experience to court buyers who are used to dealing with connected TV and digital ad platforms rather than traditional out-of-home.
Alyssa Chen joins as Vice President of Human Resources. She brings 16 years of HR experience from companies including Omnicom, Visible Alpha, S&P Global and Zeta Global, with a background in organization design and change management, including mergers and acquisitions. GSTV says she will work with leadership on people priorities, employee experience and organizational growth.
The announcement does not disclose reporting lines, start dates or whether these are newly created roles or replacements. It also does not mention any changes to GSTV's screen count, retailer partnerships or measurement methodology, so the practical impact on advertisers and fuel retailers running the network remains to be seen. The moves follow other recent leadership changes at GSTV, including the naming of a new chief executive, according to prior reporting from this publication.
The announcement in full
Reproduced from DailyDOOH for reference. Digital Signage Magazine did not write the text below.
GSTV, the national media network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, has strengthened its leadership team with three new executives: Tiffany Southwell as Senior Vice President, Measurement, Customer Experience (CX) and Product; Jeremy Tauber as Senior Vice President, Client Partnerships, East; and Alyssa Chen as Vice President of Human Resources.
Tiffany joins GSTV as Senior Vice President, Measurement, Customer Experience (CX) and Product, where she will lead the measurement, product, go-to-market strategy, and design functions and shape a roadmap that creates more value for advertisers, retailers, and consumers. She brings more than two decades of experience across product, measurement, and retail media. Most recently, she led supply strategy as Principal Product Manager at Viant Technology. Before that, she spent nearly two decades at Catalina USA, rising to Vice President, Out of Home Media, and expanding a national media network that included GSTV.
Jeremy joins GSTV as Senior Vice President, Client Partnerships, East, bringing extensive experience in sales leadership, client partnerships, media, advertising, and digital technology. Before joining GSTV, Tauber served as Vice President of Agency Sales at Zeta Global. Previously, he held senior leadership roles at Integral Ad Science, Brainly, Samsung Ads, and Yahoo. Throughout his career, Tauber has built deep expertise across digital media, advertising technology, agency partnerships, programmatic advertising, and connected TV. In his role at GSTV, he will lead client partnership efforts across the East region, strengthening relationships with brands and agencies while driving new business.
Alyssa joins GSTV as Vice President of Human Resources, where she will partner with leadership to shape the company’s people priorities, employee experience, and organizational growth. She brings 16 years of HR experience at technology, financial technology, marketing, and information services companies, including Omnicom, Visible Alpha, S&P Global, and Zeta Global. Her expertise spans organization design, HR strategy, and change management, including mergers and acquisitions, where she has helped organizations navigate growth, integration, and transformation.
For more information on GSTV’s leadership team click here .
This entry was posted
on Friday, October 9th, 2026 at 08:18 @387 and is filed under Scuttlebut . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response , or trackback from your own site.About DailyDOOH Editorial Team Technology Team
AdAI: OOH – Conference Series 2023/2024 2025
AdTECH: OOH Conference Series 2016 – 2022 2022. (Our Eight Events) 2023 2024
Past Events CITY BRIEFINGS The DailyDOOH Gala Awards Returns To New York Thought Leadership Summits
The DailyDOOH Gala Awards Returns To New York
The Software Holocron (Digital Signage, Gesture, Kiosk and Touch)
Categories CEO SPOTLIGHT (101) DailyDOOH Update (15,261) DailyDOOH.net (16) Events (704) Guest Contributions (15) Housekeeping (59) Jobs (81) Scuttlebut (10,376) The Hub (5) Vlog (34) Will Work For Love (42)
Recent Entries billups Turns Employee Portraits Into Its Logo Real Connections At The @DPAAGlobal Summit Brian Monahan Leaves Albertsons Media Collective Taj Ghere Joins Forté As UK MD Adam Skinner Joins Onescreen As CEO GSTV Names Eric Kozik Chief Executive Officer Starlite Promote Oscar Martinez To Co-CEO GSTV Strengthens Its Leadership Team Chris Spearing Joins Audioscenic Bstore Australia Rolls Out Fusion Signage
billups Turns Employee Portraits Into Its Logo
Real Connections At The @DPAAGlobal Summit
Brian Monahan Leaves Albertsons Media Collective
GSTV Names Eric Kozik Chief Executive Officer
Starlite Promote Oscar Martinez To Co-CEO
Bstore Australia Rolls Out Fusion Signage
Meta Register Log in Valid HTML5 WordPress