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Infinitus Launches Imotion DOOH Outdoor Display With Dual-Stage Cooling

2026-10-13 · via invidis

Image: invidis

Slovenian signage manufacturer Infinitus has launched Imotion DOOH, a new outdoor digital signage platform aimed at DOOH network operators. The first units are already installed, including one in Ocean Outdoor's Norwegian network outside Ullevaal Stadium in Oslo.

For operators running outdoor networks, the pitch here is operating cost and maintenance, not just picture quality. Infinitus says the line is built around a dual-stage cooling system that adjusts to actual thermal load rather than running at a fixed rate. According to the company, this approach can cut energy consumption by up to 30 percent, with extra cooling capacity available when temperatures climb or direct sun hits the hardware harder. Infinitus also says the system runs quieter as a result, which matters for installations near public seating, outdoor dining, or residential areas where fan noise on traditional outdoor displays is a recurring complaint.

The other notable feature is modularity. Infinitus says the display can be converted between LCD and LED technology while keeping the surrounding network infrastructure intact. For operators who have sunk capital into mounting, power, and connectivity at a given site, that could mean a technology upgrade path that avoids a full teardown and reinstall when it is time to move from LCD to LED or vice versa. The announcement does not specify how the conversion is done on site, what the labor or downtime involved looks like, or whether it requires specialized technicians.

What is missing

The release does not give sizes, brightness figures, IP ratings, or pricing for Imotion DOOH, so it is hard to place this against established outdoor players like Samsung's OH-series or LG's outdoor commercial lines on raw specs. It also does not say how many installations are live beyond the Oslo site, or whether Infinitus has distribution agreements lined up in other markets beyond Scandinavia.

Still, the emphasis on load-adaptive cooling and field-upgradable hardware speaks to a real pain point for DOOH operators: outdoor displays run in harsher conditions than indoor signage and are harder to service once installed. If the cooling claims hold up in the field, and if the LCD-to-LED conversion proves straightforward in practice, this could appeal to network operators looking to extend the usable life of outdoor sites without re-trenching cable or re-permitting structures. Operators evaluating the platform will want to see independent performance data and firm specs before committing, since the claims so far come entirely from the manufacturer.


The announcement in full

Reproduced from invidis for reference. Digital Signage Magazine did not write the text below.

European manufacturer Infinitus is introducing Imotion DOOH, an outdoor digital signage platform featuring thermal management and a modular design. The first installations are already underway in Scandinavia.

Slovenian signage manufacturer Infinitus is introducing Imotion DOOH, a new outdoor platform for signage displays. The new product line is aimed at DooH network operators. According to the company, key selling points include low operating costs, reduced maintenance, quieter operation, and upgrade options.

A dual-stage cooling system regulates the temperature during operation. The cooling is adjusted to the actual thermal load, which, according to Infinitus, reduces energy consumption by up to 30 percent. When temperatures rise or the sun shines more intensely on the hardware, the system can utilize additional capacity to cool itself.

According to the company, the screen’s modular design allows it to be converted from LCD to LED. Network operators can thus replace the display technology while retaining the network’s infrastructure.

The first installations of the series are already in use. One display is located in the Norwegian Ocean Outdoor network outside Ullevaal Stadium in Oslo.

Read the original at invidis