Infocomm América Latina Posts Double-Digit Growth in Second Year
2026-10-28 · via invidis
Infocomm América Latina's second edition drew 5,904 verified attendees to Mexico City's World Trade Center from October 21-23, a 13 percent increase over last year's debut, according to Avixa, the show's organizer. For integrators and end users who cover Latin America, the numbers suggest the region is getting a legitimate alternative to flying to the US or Europe for AV and digital signage sourcing.
Exhibitor count rose 28 percent year over year to 82 companies, and net exhibition space grew 52 percent to 4,033 square meters, roughly 43,400 square feet. Avixa says 83 percent of an already-expanded floor plan for the 2027 edition is reserved, with organizers planning a further 20 percent increase in space.
The show covered LED displays, digital signage, conferencing and collaboration gear, professional audio, automation and immersive technology, according to the organizers. Avixa says organizers leaned more heavily on live demonstrations this year rather than static booths. Six immersive experience areas showed integrated audio, video, lighting and content setups built around museum, airport, office and hotel use cases. Nine Demo Rooms, a returning feature, let attendees test professional audio gear under controlled conditions.
"Infocomm América Latina filled a gap in the industry," said Ana Elisa Benavent, the show's director, according to the release. "Previously, Latin American audiovisual integration professionals had to travel to Europe or the United States to access the latest innovations."
International reach still modest
International visitors made up 11 percent of attendance, up from 6 percent in the first year, with professionals coming from Colombia, Costa Rica, Guatemala, Honduras and Panama among other countries, Avixa says. End users accounted for 26 percent of attendees. Those figures put the show well behind the scale of ISE or Infocomm's US event, but the year-over-year trend points to a regional show still building its international draw rather than one that has plateaued.
The education program grew 8.6 percent to 1,734 participants across 61 sessions and five guided tours, with 90 international speakers. New session tracks focused on AI, higher education technology and immersive experiences. For the first time, attendees could sit Avixa's Certified Technology Specialist exam on site, a move that puts certification access closer to practitioners who previously had to test elsewhere.
The announcement does not break out attendance or exhibitor numbers specific to digital signage or digital menu board technology, so it is not possible to say how much of the floor growth was driven by that segment versus audio, conferencing or automation exhibitors. The third edition is set for October 20-22, 2027, again at the World Trade Center in Mexico City.
The announcement in full
Reproduced from invidis for reference. Digital Signage Magazine did not write the text below.
The Mexico City trade show attracted nearly 6,000 attendees and expanded its exhibition space by 52%. Organizers are already planning a larger event for 2027, with most of the available floor space reserved.
Infocomm América Latina is gaining momentum after just two editions. The Avixa-organized trade show welcomed 5,904 verified attendees to the World Trade Center in Mexico City from October 21–23, a 13 percent increase over its inaugural event in 2025.
The exhibition also grew substantially, with 82 exhibitors, a 28 percent year-over-year increase. Net exhibition space expanded 52 percent to 4,033 square meters (approximately 43,400 square feet).
International visitors accounted for 11% of attendance, up from 6% last year, with professionals traveling from Colombia, Costa Rica, Guatemala, Honduras and Panama, among other countries. End users represented 26% of attendees.
This year’s exhibition featured LED displays, digital signage, conferencing and collaboration systems, professional audio, automation and immersive technologies.
Organizers placed greater emphasis on practical demonstrations rather than conventional product displays. Six immersive experiences showed how integrated audio, video, lighting and content technologies can be applied in environments ranging from museums and airports to offices and hotels.
Nine dedicated Demo Rooms also returned, giving visitors opportunities to evaluate professional audio systems in controlled settings.
“Infocomm América Latina filled a gap in the industry,” said Ana Elisa Benavent, the show’s director. “Previously, Latin American audiovisual integration professionals had to travel to Europe or the United States to access the latest innovations.”
The educational program attracted 1,734 participants, an 8.6% increase, across 61 sessions and five guided tours. Ninety international specialists contributed to the program, which included new sessions focused on AI, higher education technology and immersive experiences.
For the first time, attendees could also take Avixa’s Certified Technology Specialist (CTS) examination during the show.
The third edition is scheduled for October 20–22, 2027, again at the World Trade Center in Mexico City. Organizers plan to expand the exhibition floor by another 20%, with 83% of the enlarged space already reserved.