Jolt Promotes Tim Debenham to National Sales Director
2026-08-01 · via Digital Signage Today
Jolt, the Australia-based digital out-of-home network that pairs advertising screens with electric vehicle charging stations, has promoted Tim Debenham to a newly created national sales director role, according to a company press release.
Debenham previously served as Jolt's Victorian sales director. In his expanded position, he will oversee sales across Australia, including national revenue strategy and sales team development, while still leading the Victorian team. He reports to Jolt Australia Country Manager Stuart Moffat.
For an operator or media buyer working with Jolt's network, this is a consolidation of sales leadership under one person rather than a change in strategy or inventory. The release does not describe any changes to Jolt's screen network, ad formats, or charging infrastructure tied to this appointment. It is a personnel move, not a product or platform announcement.
Background
Debenham joined Jolt in 2022 after several years in senior media sales roles at News Corp. The release does not specify how many screens or markets Jolt operates in Australia, nor does it give details on the size of the sales team Debenham will now lead nationally.
Moffat, in the release, credited Debenham's approach to client relationships. "Tim is a leader in every sense of the word. He knows JOLT inside and out, he understands what great work looks like, and he has the patience and craft to see it through," Moffat said. "He has a track record for being meticulous and dedicated to his partnerships - he's been known to work with clients for the better part of a year to get a campaign exactly right."
Why it matters for the industry
Jolt sits in the growing category of DOOH networks built around EV charging locations, a segment that combines advertising inventory with a captive audience during charging dwell time. Moves to formalize national sales leadership typically signal a company scaling its ad sales operation ahead of, or alongside, network expansion. The release does not mention any specific expansion plans, new charging site rollouts, or advertiser partnerships tied to this promotion.
For media buyers and brands considering DOOH placements on EV charging networks, a single national point of contact for revenue strategy could simplify cross-market campaign planning, though the release offers no specifics on how the sales process itself will change under Debenham's expanded remit.
The announcement in full
Reproduced from Digital Signage Today for reference. Digital Signage Magazine did not write the text below.
Jolt, an Australia-based digital out-of-home and electric vehicle charging network, has promoted Tim Debenham, the company's Victorian sales director, into a new national sales leadership role.
Debenham will over oversee Jolt's sales function across Australia, including national revenue strategy and sales team development, while continuing to lead the Victorian team, according to a press release.
He will report to Jolt Australia Country Manager Stuart Moffat.
Debenham joined Jolt in 2022 as Victorian sales director, following several years in senior media sales roles at News Corp.
"Tim is a leader in every sense of the word. He knows JOLT inside and out, he understands what great work looks like, and he has the patience and craft to see it through. He has a track record for being meticulous and dedicated to his partnerships - he's been known to work with clients for the better part of a year to get a campaign exactly right," Moffat said in the release.
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