Jorg Cieslok Returns to Lead Cieslok Group OOH Platform
2026-09-25 · via Digital Signage Today
Jorg Cieslok, a 30-year veteran of Canadian out-of-home advertising, has returned to lead Cieslok Group, the digital and static OOH platform that carries his name. The company is backed by Toronto-based private equity firm TorQuest Partners and was formerly known as Branded City Canada, according to a press release.
For operators and media buyers working in Canadian OOH, the move puts a recognizable name back at the top of a network with an existing footprint of digital and static signage assets across the country. The release does not specify Cieslok's exact title, the size of the network, or which markets it covers beyond describing it as a Canada-wide platform.
Cieslok's background traces back to 1990, when he started painting murals by hand in Toronto as a 23-year-old immigrant with no advertising experience, at a time when the market ran on paper posters. He later worked on some of Canada's earliest full-motion digital OOH screens, positioning him as one of the people who helped move the Canadian market from static posters to digital displays.
"Outdoor advertising has been my life's work for more than 35 years. I have always believed the best locations are not just advertising space. Done properly, they become part of the city. I've had the privilege of building some of Canada's most recognized Out-of-Home assets over my career, alongside many talented people, and that passion for the business never left me. This is a return to the industry I know and love, with a platform that has strong assets, strong relationships, and real opportunity ahead," Cieslok said in the release.
What it means for the market
The rebrand from Branded City Canada to Cieslok Group signals a deliberate attempt to trade on Cieslok's name recognition in the Canadian OOH and digital signage space. TorQuest's continued backing suggests the private equity firm sees value in consolidating that brand identity under a known industry figure rather than the previous name.
The announcement does not detail specific plans for network expansion, new digital screen deployments, or changes to the company's ad sales strategy. It also does not name other executives joining Cieslok or outline a timeline for any operational changes. For advertisers and landlords currently working with the network, the practical effects of the leadership change and rebrand are not yet clear from what has been disclosed.
Cieslok Group's positioning as an integrated network of premier digital and static signage places it among a handful of major players competing for OOH ad spend in Canada's largest markets, though the release does not compare its scale to competitors or disclose current revenue or screen count.
The announcement in full
Reproduced from Digital Signage Today for reference. Digital Signage Magazine did not write the text below.
Jorg Cieslok, a 30-year industry veteran known as a pioneer of Canadian out-of-home advertising, is back to leading the OOH platform that carries his name.
Cieslok Group is an OOH media company with an integrated network of premier digital and static signage across Canada. It is backed by TorQuest Partners, a Toronto-based private equity firm. Cieslok Group was formerly known as Branded City Canada, according to a press release.
Cieslok began his career in hand-painted murals in Toronto in 1990 as a 23-year-old immigrant with no advertising background, in a market built on paper posters. He went on to help build some of Canada's first full-motion digital OOH screens.
"Outdoor advertising has been my life's work for more than 35 years. I have always believed the best locations are not just advertising space. Done properly, they become part of the city. I've had the privilege of building some of Canada's most recognized Out-of-Home assets over my career, alongside many talented people, and that passion for the business never left me. This is a return to the industry I know and love, with a platform that has strong assets, strong relationships, and real opportunity ahead," Cieslok said in the release.
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