LG Named Display Partner for Capital One Arena Renovation
2026-09-23 · via Digital Signage Today
Monumental Sports & Entertainment has named LG Electronics USA the official display partner for the renovation of Capital One Arena in Washington, D.C., according to a press release. The multi-year deal covers exterior LED displays, interior LED and television screens throughout the venue, digital displays in a new business and conference center, and a large concourse video wall the companies call the "Visibowl."
For operators tracking large-venue LED deployments, the scale here is the headline. MSE says the Visibowl will replace traditional concourse walls with more than 500 feet of digital display, using LG's Direct View LED technology to keep fans connected to the game or event while they move through the building. The release does not specify pixel pitch, resolution, or total display area beyond that linear footage, so it's not yet clear how this compares technically to other arena concourse installs.
ANC, a venue technology integrator, will handle installation, integration and ongoing service for the new systems. That detail matters for anyone evaluating how MSE plans to keep hundreds of feet of LED running reliably across a full NHL and NBA season plus concerts and other bookings. The release does not name a content management or scheduling platform, so how the Visibowl and the arena's other displays will be programmed and controlled day to day remains unstated.
The partnership also includes something called the "LG Collective," described as a premium seating destination for Washington Capitals and Wizards games and select arena events. MSE says that debuts at the start of the 2026-27 season, which gives a rough timeline for when at least part of this build-out needs to be live. No broader completion date for the arena renovation or the Visibowl itself is given in the release.
This is one of several recent moves by LG to lock up naming and hardware rights inside major sports venues, a category where Samsung, Daktronics and others also compete for exterior and concourse LED contracts. The release frames the deal as covering not just LED but also LG's television and appliance lines, suggesting the agreement extends beyond public-facing displays into back-of-house and hospitality spaces, though specifics on those installs are not detailed.
For digital signage buyers, the deal is another data point on how sports venues are treating concourse walls and exteriors as continuous display surfaces rather than isolated screens, a trend integrators will likely be asked to replicate at smaller scale in retail and corporate environments.
The announcement in full
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Monumental Sports & Entertainment has named LG Electronics USA the official TV, commercial display and appliance partner of the Capital One Arena in downtown Washington, D.C.
The longtime partnership will bring LG's Direct View LED display technology throughout the transformed venue, according to a press release .
Under the multi-year partnership, LG will power the arena's display experiences, including new exterior LED displays, interior LED and television displays throughout the venue, digital displays across the arena's new business and conference center and the new "Visibowl" digital display.
The LG-powered Visibowl will reimagine how fans experience live events by replacing traditional concourse walls with more than 500 feet of immersive digital displays, allowing fans to stay connected to the action as they move throughout the arena.
"The New Capital One Arena is undergoing the most significant transformation in its history, with technology playing a central role in redefining the fan experience," Jim Van Stone, MSE president of business operations and chief commercial officer, said in the release. "LG's industry-leading innovation and commitment to delivering exceptional visual experiences make them an ideal partner as we build a venue that sets a new standard for sports and entertainment in our nation's capital."
The MSE partnership with LG Electronics includes the "LG Collective" — a premium seating destination for Washington Wizards, Washington Capitals games and select Capital One Arena events debuting at the start of the 2026–27 season.
"By partnering with Monumental Sports & Entertainment and ANC, LG is helping to shape the next era of the fan experience in the Nation's Capital," Don Kwack, president and CEO, LG Electronics North America, said in the release.
"Our collaborations with Capital One Arena and other top venues nationwide demonstrate how LG display technology can elevate virtually every touchpoint in an arena. Through this partnership, concertgoers and fans of the Capitals, Wizards, and Mystics will enjoy a unique, connected experience—led by the incredible new Capital One Arena Visibowl powered by LG display technology."
ANC, a provider of venue technology integration, will oversee the integration, implementation and ongoing service of the new display systems throughout the arena.
Monumental Sports & Entertainment's portfolio spans professional sports teams, world-class venues and next-generation media properties, including the NHL's Washington Capitals, NBA's Washington Wizards, WNBA's Washington Mystics, NBA G League's Capital City Go-Go, Capital One Arena, and Monumental Sports Network along with an investment in Team Liquid.
LG Electronics USA Inc., is the North American subsidiary of LG Electronics Inc.
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