Navori CCO Frank Larsen Steps Back Into Advisory Role
2026-08-01 · via invidis
Frank Larsen is stepping down as Chief Commercial Officer at Navori and moving into a new position as Strategic Advisor, according to the company. The change ends his run as the executive overseeing day-to-day commercial operations at the combined Navori-Signagelive business.
Larsen joined Signagelive in 2022 and took on the CCO role for the merged company after Navori acquired the UK-based CMS provider in 2025. That deal brought together two established names in digital signage software, and Larsen had been steering commercial strategy for the combined operation since.
In his new role, Navori says Larsen will focus on long-term strategic initiatives rather than daily commercial management, supporting the leadership team with industry expertise and market insight. The company frames this as him continuing to contribute to growth strategy and global market development, with an emphasis on partner engagement.
Why it matters for operators
Leadership changes at CMS vendors are worth watching for anyone running a fleet on that platform, especially so soon after an acquisition. Integrations of this kind often see turnover in commercial and sales leadership as combined go-to-market teams settle into place. The announcement does not say who will take over Larsen's day-to-day commercial responsibilities, which is the more immediate question for resellers and end customers dealing with account management, pricing, or partner programs.
Larsen brings 35 years of software sales experience, including a stint at Scala, another well-known CMS vendor. That background is likely part of why Navori wants to keep him involved in an advisory capacity rather than see him leave the company outright. Advisory roles like this are common when a company wants to retain institutional knowledge and external-facing credibility without the executive carrying operational responsibility.
What the announcement does not address is any timeline for a successor CCO, nor does it detail what specific projects or markets Larsen's advisory work will target. For a company still integrating a major acquisition, commercial leadership continuity matters to partners and customers trying to understand who they will be dealing with going forward. Navori has not said whether this is a permanent structural change to its commercial leadership or a transitional step ahead of further hires.
The move comes as Navori continues to position itself in a competitive CMS market that includes players like Scala, Yodeck, and other platforms competing for both enterprise and mid-market signage deployments. How the company fills the commercial leadership gap, if at all, will be the more telling development for the market to watch.
The announcement in full
Reproduced from invidis for reference. Digital Signage Magazine did not write the text below.
Frank Larsen is stepping down from his position as Chief Commercial Officer (CCO) at Navori to take on a new role as Strategic Advisor.
Larsen joined Signagelive in 2022 and became CCO of the combined company following Navori’s acquisition of the UK-based digital signage software provider in 2025. In his new role, the former Scala executive will focus on long-term strategic initiatives, supporting Navori’s leadership team with industry expertise and market insights.
The move marks a shift from day-to-day commercial responsibilities to a more consultative role, as Larsen continues to contribute to Navori’s growth strategy and global market development. His 35 years experience in software sales is expected to support the company’s ongoing expansion and partner engagement efforts.
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Navori : Frank Larsen Moves Into Strategic Advisory Role