Projection Artists Lemercier and Bibasse to Keynote ISE's Spark 2027
2026-11-09 · via invidis
French artistic duo Joanie Lemercier and Juliette Bibasse have been confirmed as keynote speakers for Spark 2027, the creative technology event running alongside ISE in Barcelona on February 3-4. Their talk lands February 3, a few days after they unveil a large-scale projection mapping installation on Casa Batlló, Antoni Gaudí's landmark building in the city.
For signage professionals, Spark is worth tracking even though it sits outside the core digital signage and retail media conversation. It is produced by Integrated Systems Events, the organization behind ISE, and increasingly functions as a showcase for projection mapping, immersive media and large-format visual technology that eventually filters into commercial display and experiential marketing work.
The Casa Batlló installation, scheduled for January 30-31, is the sixth edition of the building's annual free public mapping event. According to the announcement, Lemercier and Bibasse are working with Catalan singer and composer Maria Arnal, who will provide an original score and live vocals, with the project combining architectural projection, light and music to reinterpret the façade. ISE is listed as a principal sponsor of the Casa Batlló initiative, which has previously featured artists including Refik Anadol, Sofia Crespo and United Visual Artists.
Lemercier and Bibasse have worked together for more than 15 years. Lemercier co-founded the AntiVJ collective in 2006 and has built a career in architectural projection mapping. Bibasse's background is in artistic direction and curatorial practice. Their keynote will address the relationship between art and technology, tied to Spark's 2027 theme, "The Art of And."
Bigger footprint for 2027
Spark debuted in 2026 and drew 2,086 visitors from 79 countries, with the organizers saying 39 percent held senior decision-making roles. The announcement does not break down attendance by sector, so it is unclear how many came from digital signage or retail media backgrounds versus broader creative and AV industries.
The 2027 edition moves into Hall 8 at Fira de Barcelona Montjuïc, with more than 2,500 square meters of exhibition space, up from its first-year footprint. The show will run two content stages: Spark Arena for keynotes and panel discussions, and Spark Forum, a free program focused on practical tools, emerging production techniques and applied workflows.
Mike Blackman, managing director of Integrated Systems Events, said Spark is meant to give creative and technology communities a place to connect. For signage buyers and integrators attending ISE in Barcelona, Spark offers a side door into projection, immersive media and artistic applications of display technology that occasionally cross over into retail and public space installations, even if the event itself is not built around signage hardware or CMS platforms.
The announcement in full
Reproduced from invidis for reference. Digital Signage Magazine did not write the text below.
The French artistic duo will discuss the intersection of art and technology in Barcelona, a fewe days after presenting a new projection mapping installation on Gaudí's Casa Batlló.
French artists Joanie Lemercier and Juliette Bibasse have been confirmed as keynote speakers for Spark 2027, taking place February 3–4 at Fira de Barcelona Montjuïc.
The Brussels-based duo will speak on February 3, just days after unveiling a large-scale projection mapping installation on the façade of Antoni Gaudí’s Casa Batlló in Barcelona.
Scheduled for January 30–31, the installation is the sixth edition of Casa Batlló’s annual free public mapping event. Lemercier and Bibasse are collaborating with Catalan singer and composer Maria Arnal, who will contribute an original musical composition and live vocal performance.
The project will combine architectural projection, light and music to reinterpret the building’s distinctive façade.
Lemercier and Bibasse have collaborated for over 15 years, creating installations that use light, geometry and digital technology to transform physical spaces.
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Lemercier co-founded the AntiVJ collective in 2006 and is known for his work in architectural projection mapping. Bibasse brings expertise in artistic direction and curatorial practice, connecting artists and creative disciplines.
Their Spark keynote will explore the relationship between artistic expression and technology, reflecting the event’s 2027 theme, “The Art of And.”
“The creative industries are evolving rapidly, with technology opening up new ways to tell stories, engage audiences and bring ideas to life,” said Mike Blackman, Managing Director of Integrated Systems Events. “Spark provides a platform for these communities to connect, exchange ideas and inspire one another.”
Spark 2027 is moving into Hall 8 at Fira de Barcelona Montjuïc , with more than 2,500 square meters of exhibition space.
The event debuted in 2026, attracting 2,086 visitors from 79 countries, with reportedly 39% holding senior decision-making roles.
The expanded 2027 edition will feature two content stages. Spark Arena will host keynotes and discussions on creativity and technology, while Spark Forum will offer free sessions focused on practical applications, emerging tools and production techniques.
Integrated Systems Europe is also a principal sponsor of the Casa Batlló mapping initiative, which has previously featured artists including Refik Anadol, Sofia Crespo and United Visual Artists.