Report: Digital Signage Market to Top $36B by 2030, Samsung Leads
2026-10-16 · via Digital Signage Today
The global digital signage market is projected to surpass $36 billion in value by 2030, growing at an annual rate of 10% over the next four years, according to The Business Research Company's "Digital Signage Global Market Report 2026 – Market Size, Trends, And Forecast 2026-2035," cited in a press release.
For operators and resellers tracking where budgets are headed, the figure offers a rough sense of scale rather than a precise roadmap. The report places digital signage as a small slice of the broader digital technology market, which it estimates will reach roughly $4,811 billion by the same year. Digital signage accounts for about 1% of that total, the report says.
The report describes the market as fragmented. Samsung Electronics Co. Ltd. is named the top seller in global digital signage for 2025, with a 4% share, according to The Business Research Company. The report says the top 10 companies in the space collectively hold only about 10% of total revenue, meaning no single vendor or small group of vendors dominates the field the way they might in other hardware categories.
That fragmentation matters for buyers evaluating hardware and software partners. A market where the leading player controls just 4% share suggests plenty of viable alternatives exist across displays, media players and content management platforms, and that consolidation has not reshaped the competitive landscape the way it has in some adjacent tech sectors.
The report characterizes the market as rapidly evolving, with manufacturers and specialized providers working together to deliver what it calls innovative display technologies and integrated communication solutions. The announcement does not specify which product categories, such as LED, LCD or menu board displays, are driving the bulk of that growth, nor does it break down regional performance or name other companies in the top 10 beyond Samsung.
It also does not detail the methodology behind the 10% compound annual growth rate figure or explain what is fueling demand, whether that is retail media expansion, replacement cycles for aging hardware, or new deployments in sectors like quick-service restaurants and transit.
For signage operators, the takeaway is less about the specific dollar figure and more about directional confidence: a market research firm is forecasting sustained double-digit growth through the end of the decade, in a space still open enough that smaller vendors can compete for share against the largest display makers.
The announcement in full
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The global digital signage market will surpass $36 billion in value by 2030 and is expected to grow at an annual growth rate of 10% over the next four years.
Those are top findings in the The Business Research Company's "Digital Signage Global Market Report 2026 – Market Size, Trends, And Forecast 2026-2035," according to a press release .
Digital signage is a segment of the larger digital technology market, which is estimated to reach roughly $4,811 billion by the same year, with digital signage accounting for about 1% of that total.
The report describes the digital signage market as rapidly evolving as manufacturers and specialized providers collaborate to deliver innovative display technologies and integrated communication solutions.
Samsung Electronics Co. Ltd. emerged as the top seller in global digital signage for 2025, holding a 4% share of the market, according to The Business Research Company, which described the market as fairly fragmented, with the top 10 companies collectively accounting for just 10% of total revenue in 2025.
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