Santos Grills Deploys eyefactive Touchscreen Kiosk at German Supermarket Event
2026-10-02 · via Digital Signage Today
Santos Grills GmbH, a maker of grills, barbecues and outdoor cooking accessories, deployed an interactive touchscreen kiosk built on eyefactive's software platform at the Barbecue World event held at EDEKA Center Florapark in Magdeburg, Germany, according to a press release. EDEKA Center Florapark is described in the release as one of Germany's largest supermarkets.
The kiosk runs on a 49-inch iiyama UHD display and uses eyefactive's ShoppingAssistant app, part of the company's no-code touchscreen software platform. The stated goal was to make the full Santos product range accessible directly at the point of sale, rather than relying solely on staff to walk customers through options.
For retailers running grill and outdoor living departments, the pitch here is capacity, not novelty. The release says that while one staff member is occupied in a sales conversation, another customer can browse the kiosk instead of waiting around. That is a familiar argument for self-service touchscreens in any retail category where product demonstrations and staff-led consultations slow down the floor, but it is worth noting Santos and eyefactive frame this specifically around seasonal, high-traffic events rather than daily store operations.
The kiosk includes an integrated barcode scanner, letting shoppers scan a specific grill or accessory and pull up technical specifications, explanatory content and pricing without flagging down an employee. That kind of scan-to-info workflow is common in consumer electronics and appliance retail, and its appearance here suggests grill and outdoor cooking equipment is being treated with similar complexity to other considered-purchase categories.
One detail the release includes that is easy to overlook: Santos Grills staff are also using the terminal to train on the product range themselves. That dual use, customer-facing during events and staff training in between, is a practical way to justify the hardware cost outside of peak sales periods, though the release does not say whether the kiosk is a permanent fixture or was specific to the Barbecue World event.
What the announcement does not say is nearly as notable as what it does. There is no mention of pricing for the kiosk or the software license, no detail on how long the deployment will run, and no word on whether Santos plans to roll similar units out to other retail partners or events. The release also does not specify whether the kiosk connects to any backend inventory or e-commerce system, or whether it is a standalone content and information tool.
For operators evaluating similar deployments, the case is a reminder that self-service kiosks at events and pop-ups are often judged less on sales lift than on freeing up staff time and handling browsing traffic that would otherwise go unserved.
The announcement in full
Reproduced from Digital Signage Today for reference. Digital Signage Magazine did not write the text below.
Santos Grills GmbH, which provides grills, barbecues and outdoor cooking accessories, tapped eyefactive for an interactive touchscreen kiosk that the retailer put into play at the recent Barbecue World event, held at the EDEKA Center Florapark in Magdeburg, Germany. EDEKA Center Florapark is one of Germany's largest supermarkets.
The goal was to make the complete Santos range accessible directly at the point of sale, according to a press release .
The interactive touchscreen kiosk is powered by eyefactive's no-code touchscreen software platform and features an iiyama UHD 49″ display running eyefactive's ShoppingAssistant app.
Customers can browse the complete Santos range themselves and gain insight on technical specifications, explanations and price information. An integrated product barcode scanner lets customers call up the details for any Santos product directly.
For a Santos Grills store, the biggest effect is capacity — while one colleague is in a sales conversation, the next customer can be browsing options instead of waiting.
The Santos Grills team also uses the terminal for self-study to learn the range.
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