Screenverse Names Jonathan LaConti Sales SVP to Drive DOOH Ad Revenue
2026-08-01 · via Digital Signage Today
Screenverse, a company that helps digital out-of-home media owners sell their inventory programmatically, has hired Jonathan LaConti as senior vice president of sales. For operators who monetize screens through Screenverse's network, the hire signals the company's continued push to bring more national ad dollars into DOOH by staffing up with executives from traditional television and connected TV sales.
According to the announcement, LaConti spent 28 years in media sales across digital, connected TV and linear television, with leadership roles at Scripps Networks Interactive, Discovery and Warner Bros. Discovery. Most recently he ran Warner Bros. Discovery's corporate relationship with WPP, a role in which the release says he managed a portfolio of more than $1.5 billion in annual advertising revenue.
Screenverse says LaConti will focus on accelerating revenue growth, tightening operations across the sales organization, and expanding the company's visibility with agencies and brands. The release does not specify a start date, reporting structure, or whether the role is newly created or a replacement.
Why the hire matters to DOOH operators
Screenverse positions itself as a programmatic monetization partner that connects media owners' screen inventory with supply-side platforms, demand-side platforms and other buyers, aiming to make that inventory attractive to advertisers who already spend heavily on television and CTV. Bringing in an executive whose career was built on managing large agency relationships in linear and connected TV fits that strategy: it suggests Screenverse wants to court the same holding-company ad budgets that flow into CTV, and pitch DOOH as an extension of those buys rather than a separate line item.
That approach mirrors a broader trend in the DOOH ad tech sector, where monetization companies have increasingly hired from television and digital media backgrounds to make the case that out-of-home screens deserve a bigger share of omnichannel campaigns. For venue owners and network operators, the practical implication is indirect: a stronger sales leadership team at a monetization partner can mean more demand and potentially better fill rates and pricing for inventory, if the strategy translates into actual agency deals.
The announcement is light on specifics that would let operators gauge impact. It does not disclose revenue targets, new agency partnerships already in place, or how LaConti's mandate differs from the existing sales function. Comments attributed to Screenverse's chief operating officer Jessica Silva and to LaConti himself frame the move in broad terms about market timing and DOOH's place in the advertising ecosystem, but neither includes concrete commitments or metrics.
For now, this is a personnel move rather than a product or network change. Operators working with Screenverse should watch for follow-on news, such as new agency partnerships or platform integrations, that would show whether the hire translates into measurable demand for their screens.
The announcement in full
Reproduced from Digital Signage Today for reference. Digital Signage Magazine did not write the text below.
Screenverse, a programmatic monetization partner for digital out-of-home media, has appointed Jonathan LaConti as senior vice president of sales.
The hire marks another significant addition to Screenverse's executive leadership team as the company continues to expand its footprint, develop strategic partnerships with brands and agencies, and accelerate DOOH adoption across the evolving omnichannel advertising ecosystem, according to a press release.
LaConti has 28 years of media sales experience across digital, connected TV and linear television, having held leadership roles at Scripps Networks Interactive, Discovery and Warner Bros. Discovery.
Most recently, he led Warner Bros. Discovery's corporate relationship with WPP and managed a portfolio exceeding $1.5 billion in annual advertising revenue.
"Jonathan LaConti is one of the most accomplished revenue leaders in modern media, with a career that spans the full evolution of how audiences are reached and monetized," Jessica Silva, chief operating sfficer at Screenverse, said in the release.. "Now he is bringing all of that to DOOH, and to us, at the exact moment this medium is stepping into its rightful place in the omnichannel marketplace. He does not just understand the business opportunity; he understands the human side of this industry: the relationships, the trust, and the long game.
In his role, LaConti will focus on accelerating revenue growth, strengthening operational excellence across the sales organization, and expanding Screenverse's visibility and relationships within the advertising marketplace.
"Throughout my career, I've looked for opportunities where strong products, great people, and market timing come together, and that's exactly what I see at Screenverse," shared LaConti. "The company has built a unique position through the scale, reach, and diversity of its venue network, creating meaningful opportunities for advertisers to engage consumers throughout their daily lives. As brands increasingly seek measurable, omnichannel solutions,
Screenverse is well-positioned to become a leading partner for DOOH campaigns and a powerful extension of retail media and CTV strategies. I'm excited to help accelerate the company's growth and expand its impact across the advertising ecosystem."
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Screenverse seamlessly connects media owners with leading SSPs, DSPs, and emerging demand sources, making your inventory not just accessible, but highly sought after by premium advertisers. Our integrated sales, marketing, and operations teams work together to amplify visibility, streamline execution, and accelerate revenue at every stage of
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