Sharp UK Expands AV Team With New Hires and Promotions
2026-08-21 · via Digital Signage Today
Sharp UK has restructured and expanded several of its AV business units, adding new hires and promoting existing staff, according to the company. The moves touch the teams that work directly with integrators and end users on digital signage and LED projects, which matters for channel partners and resellers who deal with Sharp on procurement and project support.
Jack Wilders has been promoted to lead the solutions and complex projects team. According to Sharp, this team specializes in delivering digital experiences across a range of sectors with a particular focus on LED solutions, the kind of large-format displays used in retail, corporate and public-space signage deployments. Joining Wilders is Scott Coltham, who comes in as a solutions architect. Sharp says Coltham brings more than 35 years of AV industry experience, most recently at Kromers Consultants.
On the end user side, Ashleigh Harding has been named sales manager. Harding's team includes Kate Butcher, who moves over from the channel team to focus on legal and professional services accounts, and Sian Cotty, previously senior client director at Yorktel, who will handle finance and insurance clients. Samantha Bews continues to cover higher education and retail, two verticals that are heavy users of digital signage for wayfinding, menu boards and promotional displays.
Sara Fielder joins as channel account manager, succeeding Butcher in that role, bringing what Sharp describes as extensive AV channel experience. The expanded team reports to Helen Sheldrake, who continues to lead Sharp's UK AV channel partner program.
What it means for partners
The announcement is a personnel update rather than a product or pricing announcement, so it does not include any new hardware, software or roadmap details. For integrators and resellers who work with Sharp in the UK, the practical takeaway is a clearer point of contact structure: a dedicated lead for complex LED and digital experience projects in Wilders, a named sales manager for end user accounts in Harding, and a refreshed channel contact in Fielder.
The release does not say whether these changes come with any shift in strategy, product focus or investment level, only that Sharp frames the moves as reinforcing its commitment to the UK AV market. Readers looking for specifics on new LED lines, pricing or partner program changes will not find them here. This is worth watching mainly as a signal of how Sharp is staffing up around LED and digital signage work in the UK, rather than as news of any new capability.
The announcement in full
Reproduced from Digital Signage Today for reference. Digital Signage Magazine did not write the text below.
Sharp UK has reinforced its commitment to the U.K. AV market through an enhancement of its business units.
Jack Wilders has been promoted to lead the solutions and complex projects team, which specializes in delivering digital experiences for clients in a range of sectors with a key focus on LED solutions. The team has been bolstered with the appointment of Scott Coltham, who joins the team as a solutions architect. Coltham brings over 35 years of experience in the AV industry, most recently with Kromers Consultants.
Ashleigh Harding has been named sales manager for the end user team. Harding is joined by Kate Butcher, who moves across from the channel team and Sian Cotty, who was previously senior client director at Yorktel. Butcher's focus is on supporting clients in the legal and professional services accounts. Cotty will look after the finance and insurance. Samantha Bews will continue to engage with higher education and retail clients.
Joining the U.K. team as channel account manager, Sara Fielder succeeds Butcher and brings extensive experience in the AV channel. Under the leadership of Helen Sheldrake, the expanded team will continue to support and develop Sharp's U.K. AV channel partners.
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