SLX On Air Opens India Signage-to-Mobile Platform After Multi-Year Pilot
2026-10-01 · via invidis
Indian startup SLX On Air has opened its digital signage and neighborhood communications platform to businesses across India, following a multi-year pilot that put the system on more than 200 screens. For operators watching how signage and mobile audiences can be tied together, this is a working example rather than a concept pitch.
The platform lets businesses publish content to their screens from a phone, with the same posts simultaneously made available to followers through the SLX On Air mobile app. Each display is tied to its local neighborhood. People can follow a venue in the app or by scanning a code shown on screen, which means they keep receiving that venue's public posts after they have left the building. That is the core idea here: the screen becomes a publishing point for a wider addressable audience, not just a thing people look at while they are physically present.
According to the company, screens on the platform are currently running in Delhi, Mumbai and Goa. SLX On Air reports more than 30,000 app downloads, almost 1,000 monthly users and about 500 posts published by local businesses each month. Those are modest numbers next to the established retail media and DOOH networks in larger markets, but they describe a real, operating user base rather than a pilot on paper.
Hospitals are described as one of the platform's largest use cases. Metro Hospital says it runs more than 50 screens across its facilities on the system, using them for clinic announcements, health camps and doctors' schedules. "Our marketing team updates them from their phones," said Dipesh Kapoor, group head of branding at Metro Hospital. "A new clinic, a health camp or a doctor's schedule is on screen in minutes, in every building." That points to a straightforward operational use case: distributed signage management for a multi-site organization, handled without dedicated IT or AV staff.
The company says its platform is also used in private clubs and places of worship, with the Defence Colony Club cited as an early adopter that installed its first screen in April 2023.
SLX On Air grew out of an earlier neighborhood network called Simply Local. The company says it has since added presentation tools for building screen content and reporting features meant to verify that advertising has actually appeared on a display, a proof-of-play capability that matters if the platform wants to sell ad space on its network rather than just serve venue owners publishing their own content.
The announcement does not say what CMS or player hardware underpins the screens, how venues are onboarded, or what the platform costs. It also does not detail how advertising sales or revenue sharing would work beyond the reporting feature mentioned. For now, SLX On Air's claim to watch is adoption: whether opening the platform nationally beyond its pilot markets turns a few hundred screens into a genuine network.
The announcement in full
Reproduced from invidis for reference. Digital Signage Magazine did not write the text below.
The Indian startup says its platform now connects more than 200 screens in venues including hospitals, cafés and clubs, extending screen content to followers through its mobile app.
Indian startup SLX On Air has opened its digital signage and neighborhood communications platform to businesses across India following a multi-year pilot that has put the system on more than 200 screens.
The platform connects displays in locations including hospitals, cafés, clubs and places of worship with the SLX On Air mobile app. Businesses can publish content to their screens from a phone while making the same posts available to people following the venue through the app.
Each display is associated with its local neighborhood. Users can follow a venue through the app or by scanning a code displayed on screen, allowing them to continue receiving its public posts after leaving the location.
SLX On Air says screens using the platform are currently operating in Delhi, Mumbai and Goa. The company reports more than 30,000 app downloads, almost 1,000 monthly users and about 500 posts published by local businesses each month.
Hospitals have emerged as one of its largest applications. Metro Hospital operates more than 50 screens across its facilities, using the platform for information such as clinic announcements, health camps and doctors’ schedules.
“Our marketing team updates them from their phones,” said Dipesh Kapoor, group head of branding at Metro Hospital. “A new clinic, a health camp or a doctor’s schedule is on screen in minutes, in every building.”
The platform is also being used by private clubs and places of worship. The Defence Colony Club installed its first screen in April 2023, with other clubs subsequently adopting the system.
SLX On Air grew out of a neighborhood network previously known as Simply Local. The company has since added presentation tools for creating screen content as well as reporting features designed to verify that advertising has appeared on a display.